Many advertisers should be able to learn a lesson or two from George Lucas and his team. When his movies first went out in the open, they used strategies in promoting them.. Stars guest in different television show and interviews were conducted. Excerpts from the films were shown in television commercials, showing the good bits and pieces of the film. Just enough to puzzle the puzzle and made them wonder what the story is about. Reviews were made available in print in magazines and newspapers, telling not only positive but also negative points of the movie and its casts. Whoever said that bad publicity is bad should try it out and see its result.

Not only that, they even turned to merchandising. Products like cereals and toys depicting the characters in the story were made available. There were even promos from other product endorsing their own and the movie itself.

If all films, good or bad, should have the proper publicity and its publicist, there will be numbers of people running to the theaters to watch these movies. People tend to get carried away by promotions and advertisements rather easily. Not to mention the fact that they see first then judge later.

Being able to have the right printing resources and quality is an assurance. Getting the right people to do it is another. Costs are not a big factor anymore now that many companies are into discounts at the same time giving the best they have to offer.

What makes a good movie? It is not only George Lucas. It is marketing, in tubes and in prints, among others.

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About the Author

Florie Lyn Masarate got her first article printed in the school newsletter in the third grade. Her hobbies include reading any book she can get her hands on.