Why Directories Might Save Your Website's Life.

Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.

Directories differ from search engines in a few ways though the most important ones are as follows:

• Directories usually have some form of human involvement in the editorial process
• Because of the above there is a quality check in place
• Because of the above fewer sites will get listed
• Because of the above the quality of traffic from them will be higher

This means that visitor who comes to your website from a directory is far more likely to convert into a customer as they will already have a greater understanding of the products and services you provide. Whereas those coming from search engines may simply have matched your website to three of four words in a phrase.

Directories are often categorised on a regional basis or by industry sector which means that visitors finding your website via a directory are more likely to be relevant potential customers and therefore will be easier to convert into clients.

So - don't rule out attracting traffic using directories as part of your online marketing campaign. It is an essential element in the over all online marketing mix.

Mike Cheney
www.clickmoney.org

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