What is Pay Per Call? How does it work?
Download eBooks and Software
 Earth 4 Energy - Renewable Energy Solutions - Wind And Solar Power!
Hottest Product On CB!!! Earn $53.29 With Our Backend Sale - This Is Not An Overnight Product. We Are Here To Stay And Our Conversion Rate Is Clearly The Best In The Niche. Amazing Affiliate Material At Http://www.ezcbcash.com/products/earth4/.
New Sales Pitch Boosts Sales 30%! ::: New Sources Of Traffic Revealed!
New Sources Of Traffic Revealed For First Time! :: Sales Boosted By 30%! :: Upsell Rate 50%! :: Read About It Here: Http://FatLoss4Idiots.com/aff :: Read About The $21 Million Dollar CB Account :: Http://FatLoss4Idiots.com/aff :: Updated: Jan 1st, 2009.
Maverick Money Makers - Get Paid For Life!
Maverick Money Makers Are Actually Making Money! Affiliates Earn $90+ Per Sale! Highest Payout Of Any Top 10 CB Product! Top Converting Offer Online. Affiliates Making $110,324 In One Month! New Promo Tools: www.MaverickMoneyMakers.com/tools.
Real Money Doubling Forex Robot Fap Turbo - Sells Like Candy!
Fapturbo Is The Only Automated Forex Income Solution That Doubles Real Monetary Deposits In Under 30 Days. No Backtest Tricks. The Best Converting And Best Performing Forex Product On The Planet, Period. No Wonder It Sells Like Candy.
The Magic Of Making Up (Get Your Ex Back).
A Hungry Crowd That Is Desperate For Help Makes You A Lot Of Easy Sales. Help Keep Relationships Together And Make 75% Commission Too. Virtually Unlimited Traffic Now And In The Future. For Free Articles, Video And Help See Affiliate Page.
Articles Index >> Search Engine Optimization
What is Pay Per Call? How does it work?
by Joe Balestrino
Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay – Per –Click advertising. Pay Per Call has a lot more to offer and a wider audience in mind. The Pay-Per Call (PP-Call) is geared towards small businesses that do not have a web presence on the internet. However, this form of advertising can be used by all types of business or services offered on the net.
Advertisers create an ad similar to a Pay-Per-Click (PP-Click) ad. Advertisers choose key terms in which they would like to appear under. They also choose their geographical location (local, regional or national) Pricing starts at $2 and can exceed $20. The ad itself consists of a headline and 2 additional lines of text, (including a URL if the company has one). Surfers then call the toll free number shown in the ad. After the surfer calls the number, the call is forwarded to the actual business phone. Seems pretty basic doesn’t it? But, I had a few questions I needed answered so I contacted Ingenio and spoke to them about their service. My first question regarded calls placed after business hours. If my business phones are manned Monday – Friday, 9 to 5, will calls still come in after 5pm on Friday? The answer is that currently there is no automated scheduling that will turn your ads on or off at a specified time. However, you can go in manually and pause your account so that your ads are not shown during non-business hours. The automated scheduling is in the process of being implemented but there is currently no set date for this to take effect. Of course, you can place your business hours in the ad as well but this may take up valuable space that could be better utilized describing products or services. Businesses that have a call center for after hours calls are effectively 24 hour businesses, so this should not be an issue for them. My next question concerned wrong numbers and short calls. We have all done it. We see one number and dial another. Or, we see something and on impulse we reach for the phone, and then change our mind ten seconds after dialing. So, does the advertiser pay for these types of calls? Is there a time limit a person needs to be on the phone for? There answer is yes. The calls need to last at least ten seconds. This should be more than enough time to establish that a wrong number as been dialed. I also wondered about people trying to beat the system. The trouble with PP-Click is that people may dial and occupy a salesperson with no intent other than to try and boost their revenue off the ads placed on their site. Ingenio has taken this into account. They can track calls that come in through their system. Any numbers seen abusing it can be blocked. Hopefully, this will discourage any type of scam to boost profits on sites that sponsors these ads.
I was also interested to know about ads that did provide a URL. Was there an additional charge levied when someone clicked on the ad? Fortunately, there is not. If a business sells over the net as well, they could certainly use this to their advantage. Of course, one of the main advantages to this type of advertising is that it caters to potential customers that do not, for whatever reason, like to make purchases online. Overall PP-Call may be worth its weight in gold. At least the potential is there. Will it surpass PP-Click as far as the preferred method of advertising? Probably, not. It does however give advertises who couldn’t advertise on the net before a reason to start. Maybe then they will see the importance of having a web presence on the Internet.
About the Author
Visit Joe’s blog http://mr-seo.blogspot.com/ to learn more about SEO. His affordable web design service is located at http://www.jnb-design.com and for more tips on SEO and his services visit http://www.mr-seo.com
News on Internet Marketing
Some Links and SEO Tips for beginner
Welcome to the second part of a two-part article that strives to give an overview of search engine optimization for beginners for help visit www.greatseosecrets.com. In the previous article, we explai... Successful Internet Marketing SEO Tools and Online Business strategy
It is not a surprise that search engines are suggested to be the main traffic and sales generators in web. Together with product or services demand, customer service, website design and functionality ...
|
