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Articles Index >> Search Engine Optimization

Search Engine Optimization

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Is Your Company Name Killing Your Online Business?
Ahhh...your company name. By John Buchanan

Product Review: Robogen
Are you familiar with the Robot Exclusion Standard? This is a way whereby you can inform search engines and other automated spiders (programs which scan your web sites for information) what pages and directories are not to be examined. By Richard Lowe

Getting Traffic to Your Website Yesterday
You have spent countless hours working on the perfect web site. It is live on the net and you need traffic. What can you do to get traffic now? By Jerry Robertson

Yahoo Sells Its Top Positions To The Highest Bidder
In a move that caused a great deal of commotion in the searchengine optimization world this week, Yahoo has now partnered with Overture (formerly Goto.com) to provide 3 sponsored listings at the top of a search results page and 2 sponsored listings at the bottom of each search results page. By Sage Lewis

Three Steps To Goto.com Success
Following a mention in my free newsletter 'Success Lines'that I was having some success generating traffic from thepay-per-click search engine Goto.com, I received an emailfrom a subscriber asking for a blow by blow account of how Idid it. So, for the benefit of a wider audience here's myresponse. By Jeff McCall

HOW TO CHOOSE THE WRONG KEYWORDS
Search engine optimization (SEO) is not a guessing game. Much like the process of writing a research paper (or locating the right person to do it for you), your SEO strategy must be thoroughly studied and outlined before being put to action. By Charles Lewis

Get Higher Listings in Search Engines, The Simple Way
Get Higher Listings in Search Engines, The Simple Way By Pat @Maxaid

How To Use Pay Per Click Search Engines Successfully
Pay Per Click Search Engines(PPCSE) are popping up everywhere. There are over 180 and growing rapidly. Many of them are new and you will not get much traffic at this time. However, the top PPCSE can direct many interested customers to your site. By Jerry Robertson

Don't Swap Links, Swap Content!
Don't Swap Links, Swap Content!by Dan Thies By Dan Thies

Get Rid of Those Doorway Pages
Getting traffic to your site is the ultimate goal. Withoutthe traffic, you site isn't going to do much but take upcyberspace. Now, there are many ways to do this, and youshould be doing them all. But for our purpose here, I willlimit it to Search Engines. By windsong

Website directories: More than meets the eye
Yahoo, DMOZ and Looksmart are probably familiar names to all ofus. Many people attempt to get their sites listed in thosedirectories, because it is a well-known fact that plenty ofpeople visit them when they want to find interesting sites. By Lauri Harpf

Cloaking
The search engines are pretty good at their jobs. This is especially true ofthe larger, more established monster listings such as Altavista and Google. By Richard Lowe

Site Submission Services
This is a simple fact about life on the internet: if you have a web site youmust get it listed in all of the major search engines. In fact, not onlymust the site get listed, but it must get listed "well". By Richard Lowe

How to turn 2 keywords into 1000's of keyphrases
Are you happy with the hundreds of carefully chosen keywords and keyphrasesthat you have included within the pages of your treasured website? Are youthinking to yourself that there can be no more possibilities left? By Robert Brady

Visitors for Replicate Site Owners
Ah, Hah ! You've just found the Greatest Opportunityof the century. By Pat@Maxaid

Success on Foreign Search Engines Made Easy and Possible
How do you quickly double your online income? Well, that's easy. Getfound by the 50 of the world that currently cannot possibly findyou. By David Gikandi

It's All in the Links!
Link popularity, big in search engine ranking of late, may be as difficultto accomplish as the top 30 ranking itself. Using links can't fail. Even ifyou don't reach the top 30 ranking, linking will bring more traffic. By Dale Sexton

New Search Engine Ranking System -- Is Your Web Site Ready?
Over the last month some major changes have been takingplace in regard to how a web site is ranked in the SearchEngines. There is a new ranking system that is now being usedby Alta Vista, Excite, Google, Lycos and the search portion ofYahoo. By Shelley Lowery

INTERNET INJUSTICE - THE FINAL STORY
Unbeknown to most of you, the famous World Wide Web has a very seriousand damaging flaw that can affect everyone who places WEB SITES or WEBPAGES on the Internet. By Roberto Gourlay

Please stop designing web sites backwards! Choose keywords and keyword phrases first.
I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate. By Peter Mansfield

Paying for Targeted Traffic with Goto and Google
Everyone wants to be listed in the top 10 of thesearch engines, but the reality is that with millions of websitesvying for the same ten spots, it just "ain't gonnahappen." You'd probably stand a better chance at winning the lottery. By Merle

The Single Most Misunderstood Concept in Search Engine Positioning
On April 27th, we shared with you our article entitled "Is Search EnginePositioning Dead?" (If you missed it, visit for the archive)In this article, we presented several compelling 3rd party statisticssuggesting that search engine placement remains by far the most powerfulmethod for driving large By Michael Buck

Promoting Your Site With Doorway Pages
Over 95% of Web users find what they are looking for byvisiting the top 6 search engines. And everyone agrees that,If your site doesn't rank in the top 10 or 20 when doing akeyword search at the top search engines, your targetaudience won't be able to find you. By Mathew Zupanec

Where Are Search Engines Going? Paid Inclusion Trend Emerges
The Search Engine Strategies conference and show, sponsoredby AltaVista, Search Engine Watch and Internet.com on August16-17 provided a glimpse of several emerging search trends,the biggest trend is toward "Paid Inclusion. By Mike Banks Valentine

Is $299 Too Much To Get Listed?
When it comes to marketing on the search engines, LookSmarthas always been mandatory as far as SageRock is concerned.But now the choice isn't quite as ironclad. The reason is because they have recently increased the cost of their "Express Submit" program from $199 to $299. By Sage Lewis

Digital Geek Tips on Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. By Lee Traupel

What are algorithms?
Rather than give you the literal definition of algorithms I will explain there definition inrelation to search engines. By Mark Austin

How To Get The Most From Google's Adwords
There are various ways to purchase highly targeted advertisingat very low prices. Google AdWords is one simple and quick way toto do this. Regardless of your budget, you can actually get yourtext ads appearing on search result pages based on the keywordsor search terms that you buy. By Ben Chapi

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!
There are various ways to purchase highly targeted advertisingat very low prices. Google AdWords is one simple and quick way toto do this. By Ben Chapi

Ask Jeeves 'How Do I Get a Top Listing in your Directory' and He’ll Now Reply 'With Cold Hard Cash'
Millions of people enjoy using 'Ask Jeeves,' by simply typingin a question and getting back relevant search results. With many of the search engines/directories turning to paymodels, 'Ask Jeeves' now offers its own Text Sponsorship Program. By Merle

Is Your Website Search Engine Ready?
So you've finished your website and think you're ready to submit it the big-bad search engines? Not so fast Mister.Before submitting there's a few details you're going to wantto check to make sure the search engines index your sitecorrectly. By Merle

Search Engine Hype, Don't You Believe It!
Since it takes so long before your site will show up on manyof the Net's directories, it is a good idea to start early. By David Seitz

Adding Meta Tags to your site
Presently it's hard to tell if meta tags will help you achieve abetter ranking. There are so many criteria in determining asite's placement that meta tags are never going to be theultimate factor in deciding whether your site gets placed in thetop ten. By John Karnish

WE ARE PAYING TOO MUCH TO OVERTURE!!
I recently ran a report using GoodKeywords and was shockedat what I found. It only takes one cent to out bid your competitor,yet many of us are bidding much over to get that higher position. By Karen Fegarty

An exercise to get your site in shape!
Submitting your web site to search engines is the single-most important step, to bringing in a flood of targeted traffic. By Kerri Reeves

The People's Guide to Pay-Per-Clicks
Have you tried to get your site listed on a search engine andended up lost in a sea of red tape? Have you paid a lot of moneyto have your site listed only to get little or no response?Don't give up. You aren't alone, in fact there are thousands ofothers out there asking the same questions you are. By Alvin Apple

How To Get Your Site Listed in the Search Engines
Getting listed in the Search Engines these days is crucial if you want to attract consistent traffic to your web site. Yet it is not easy these days. A listing in the Pay Per Click Search Engines is beyond the expense of what most small business marketers can handle. By Herman Drost

The art of "Page Positioning"
Page positioning is an art and a job all-its' own. It is a tedious and boring, yet equally justifiable. Page positioning is a necessity for any web site that needs to be noticed. And vital for search engine ranking. By Janette Moran

PDF Files - Your Undiscovered Gold Mine
It is a well established fact that search enginessimply adore (relevant) textual content above anythingelse. By Ralph Tegtmeier

How To Recognize a Good Automatic Search Engine Submitter
A good automatic submission program is quiteundetectable if you do it right. So what constitutes a"good" submitter? To qualify, the program must: By Ralph Tegtmeier

Decloaking Hazards - Why You Should Shun Caching Search Engines
While all search engines use one form of caching oranother to build their indices, some of them make apoint of displaying cached web pages to their users. By Ralph Tegtmeier and Dirk Brockhausen

Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displayingsearch results are generally retrieved from twosources: By Ralph Tegtmeier

It pays to study the Search Engines
Vive la difference By John Saxon

How to be a WWWow on the WWWeb
In the quest to develop and publish the world's number one business relatedweb site I knew we had cracked it when we entered NorthernLight at No 7 outof 4,876,060 sites on the key phrase 'business start up'. By John Saxon

The New Millenium Search Engine Strategy
In the olden days of the net, circa 1997-1999, we small business types used to have a fighting chance to get our site listed in the major search engines. Well the year 2001 has now arrived, and with it has come the end of our fighting chance. By Marc Goldman

SEVEN TIPS WHEN WORKING WITH KEYWORDS TO GET A LOCAL LISTING
Want to get a top listing for your local Internet webpage? Here are seven changesthat you can implement today that can make a big difference on your search enginerankings. Some of you may have the working knowledge to make these HTMLchanges, others of you may need a little help. By David Dimas

2 Brand New Search Engine Tactics
To carry on in the tradition of the classic e-book "SearchEngine Tactics" (as you surely know, written by Mark Joyner in1995), I would like to propose 2 new tactics in use today.With all due respect to Mr. Joyner, a lot has changed since 1995… By Dr. Roger Wilcox


Are Those In Search Of The Success Enjoyed By Search Engines Misled?
Are you misled by the success of search engines? By Dale Armin Miller

Search Engine Submission Guide
Below is a quick mini-guide to submitting your site to the searchengines. Outlined are submission URLs, guidelines and tips forgetting listed in each of them, along with the average time ittakes for a site to become listed. By Dan Grossman

THE FIRST STEPS TO GETTING NOTICED ON THE VAST WORLD OF THE WWW
Thought I'd share a few hints on getting traffic to your web siteout there in cyberspace, based on our experiences over the past four and a half years.... By Craig Lock

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News on Internet Marketing

Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"Los Angeles, CA (PRWEB) February 04, 2012 Internet Marketing Company, a search engine marketing company, announced today the results of the poll , "Which Link Building Strategy Works Best For You?" on the Facebook® platform. ...

Cyberset Distinguishes Itself from Other Internet Marketing Companies with Its Dedication to Personalized Service
LOS ANGELES, Feb. 3, 2012 /PRNewswire/ -- As the private sector aims to further exploit the many benefits of e-commerce, more businesses are seeking high-quality Internet marketing services. For comprehensive ...

Internet Marketing Services Gap Filled with Launch of DFYContent
Internet marketing consultants and business consultants have for some time been offering done-for-you website building and SEO. In getting their clients’ websites up and functional however, there has been a services gap: the writing of the copy to go onto the pages. In launching DFYContent, Kerry Finch has filled that gap.(PRWEB) January 27, 2012 Specialist service niches within the online ...

Internet marketing pioneers set for Tehran
Internationally-renowned pioneer of Iranian Information Technology, Dr Ali Akbar Jalali, has announced the Second Internet Marketing Conference in Iran. The conference, which is hoped to increase awareness of online business opportunities in the country, takes place in Tehran in February.England (PRWEB) January 28, 2012 Internationally-renowned pioneer of Iranian Information Technology Dr Ali ...

Marketing Industry Appoints New Board
MANILA, Philippines — The Internet and Mobile Marketing Association of the Philippines (IMMAP), now on its sixth year representing the digital marketing industry, appoints its executive officers and board directors for 2012 led by Manny Fernando.

An Internet Marketing Company With a Big Heart
Web Marketing Pros is Donating Internet Marketing Services to Outreach International(PRWEB) February 02, 2012 Jacksonville Beach, Florida based Web Marketing Pros is donating Internet marketing services to Outreach International, an organization which provides long-term investments to generate growth in marginalized regions and countries.“We will be giving Outreach International free Internet ...

Local Lighthouse Changes How Internet Marketing and SEO Companies Do Business With the Introduction of New Online Portal
The Orange County based Internet Marketing and SEO Company, Local Lighthouse, has announced the arrival of its new online portal, PARC, making it easier for clients to assess the performance of their site. Through PARC, Local Lighthouse hopes to make search engine marketing more accessible and easier to understand for small businesses across the country.Tustin, CA (PRWEB) February 02, 2012 Local ...

SearchMarketMe, Internet Marketing Agency Owner Network Embrace "Tipping Point" as Internet Marketing Expenditures ...
SearchMarketMe and its network of 100+ independent Internet Marketing Agency Owners celebrated news this week that internet marketing expenditures have reached the "tipping point" versus print media, as total internet marketing services expenditures are expected to eclipse print media spending by several billion dollars in the USA, in 2012. Internet marketing expenditures will now trail only ...

PLR Internet Marketing Invites Bloggers To Contribute
Warren Wooden from PLR Internet Marketing is opening his online doors to fellow bloggers, and online marketers in the form of guest post submissions. Guest posting has long been seen as one of the more powerful forms of link building, and traffic generation techniques available to the part-time, and professional blogger alike, and yet are still being underused by both groups. ...

Kerry Finch Releases 3rd Edition Of Free Glossary Of Internet Marketing Of Terms
First published in 2009, the free glossary of internet marketing terms ‘What the @%!* Does THAT Mean?’ has been downloaded by thousands of IMers who want to stay in the loop with current terminology. Its creator, Kerry Finch, has just released the 2012 edition.Queensland, Australia (PRWEB) January 31, 2012 Kerry Finch has just released the third, and still free, edition of her popular glossary ...

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