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Articles Index >> Search Engine Optimization

Search Engine Optimization

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Invisible web content? Yes it exists!
A great deal of the really good content on the www is contained indatabases, so what, you say. Well, most search engines are unable toaccess these databases in their search process. In other words, thisis data you'll never locate unless you know it's out there and youknow exactly how to access it. By jim Peters

Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. By Lee Traupel

How to Make Sense of Your website's statistics?
In the early days of the Internet it was common to visit a web site and see a counter informing you that "you are the 118,456th visitor to this site", and various webmasters would proudly talk of how many "hits" their sites were getting. By Donald Nelson

The Benefits and Risks of Pay-Per-Click
Many companies have been "buying their way to the top" of search engines using Pay-Per-Click (PPC) campaigns. Should you promote your Website with PPC? There's no simple answer. But in this REDiTIPS we offer an introduction to PPC so you can make an informed decision. By Barry Harrison

The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did: By Elizabeth Piotrowski

Part 2: 5 More Pay Per Click Tips
Pay Per Click tips will help you target specific audiences, reaching over 85% of all Internet users in a cost effective and immediate way. By Richard Baker

A new Web Marketing ROI Calculator - Part 1
In the beginning, search engine marketers were onlyconcerned about top 10 rankings. Do you remember thosedays? Then, as things progressed and we began to work"smarter," we began to take note of how those top 10's wereactually converting to traffic and sales. By Robin Nobles

A new Web Marketing ROI Calculator - Part 2
(Continued from Part 1 -- an interview with Chris Genge aboutKeywordTool.) By Robin Nobles

Google And Duplicate Content
I've been following the discussion about Google and mirrored information for some time. It is "common knowledge" that Google penalizes page rank when it determines that content is duplicated somewhere else. By Richard Lowe

A Look at Ask Jeeves and Teoma - Part 2
Question: In your FAQ's for Ask Jeeves/Teoma's pay inclusionprogram (http://ask.ineedhits.com/faq.asp), it states that youcan't change URL's. Why? By Robin Nobles

The Web's Secret Traffic Source - the Open Directory Project
The importance of having targeted traffic can't be understated, and search engines can be a great source of this traffic. The first search service covered in this series of articles is a directory known as the Open Directory Project, or ODP (http://www.dmoz.com/). By Alan Grissett

Should You Submit your Web Site to Yahoo! ?
By even the most conservative estimates, Yahoo! is the single largest search directory in terms of overall quantity of searches. This is due to a number of factors including its early entrance onto the Web (1994), the popularity of its value added services (e.g. By Alan Grissett

How to Submit to the Open Directory Project (ODP)
The ODP (http://www.dmoz.org/) is organized into categories and subcategories, and as simple as it may sound, the key to submitting is finding out where your site should be listed. There are two good ways to determine where your site belongs. By Alan Grissett

Google's Groundbreaking AdWords Select Program
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. By Lee Traupel

DOES SEARCH ENGINE TRAFFIC MATTER?
The short answer is, "Sure." And it likely always will.But the amount of free traffic search engines now deliver tomany small online businesses doesn't amount to much. And whatthere is of it continues to decline in importance. Pay-for-submission models are rapidly eliminating free options. By Bob McElwain

Search Engine Basics
Search engines and directories are one of the best ways toround up some targeted traffic to your website. Here arethe basics of search engines and directories. By JC Anderl

Increasing Profits For Small Businesses Through Search Engine Marketing
Increasing Profits For Small Businesses Through Search Engine Marketing By Dale Goetsch, Search Engine Marketing Consultant

How to Improve Search Engine Rankings
You finally got your web site listed in the major searchengines, however it is buried amongst millions of others and youstill have not seen an increase in traffic to your web site. Whynot? You need to improve your search engine rankings. By Herman Drost

YOU'VE GOT TO PAY TO PLAY
You design a killer site, submit to all the major search enginesand directories, and you wait...and wait...and wait... By Jennifer Johnson

Link Popularity Explained
Link popularity is becoming hard to understand. It is different for manydifferent search engines. And the whole concept is still relatively new, ininternet terms. By Shannan Hearne-Fortner

Are The Search Engines Censoring The Internet?
Every single day I surf through about a dozen sites, looking for interesting articles and message board posts. I do this for many reasons: for my job, which requires that I stay up-to-date on current technologies, and for my hobby, which allows me to write articles about the internet and the web. By Richard Lowe

Introduction to Keywords & Meta Tags
Keywords are the words and phrases used by people when they search for webpages. For example, if I am looking for free web editing programs, I wouldtype something like "free web editor" into a search engine. Those arekeywords. By Shannan Hearne-Fortner

Google Wealth Pyramid
The absolutely fortunate thing about the Internet is that you can guarantee yourself a certain level of traffic, and certain profitability. This is usually impossible with many other businesses – but not the Internet. By David Cameron Gikandi

FFA's are a waste of time..........or are they?
According to a new survey carried out by Alliance & where ID_NUM=9270;Leicester, one in five small business owners view tax astheir greatest concern. By Cas Amato

Add 500 Targeted Keywords to Your Site in Three Minutes
How often do you visit the search engines looking for the information that you seek? Twice a week? Every day? By Bill Platt

How to Get FLASH Indexed by the Search Engines
How to Get FLASH Indexed in the Search Engines By Robin Nobles

Pay per click search engine guide
Pay-Per-Click Guide By David Callan

Search Engine Optimized Site Maps
If you want visitors (and search engines) to be able to find your whole site, the easiest way to do this is with a site map. The more content you have on your site, the more helpful this is, both for visitors and for search engines. By Dan Thies

Keyword killer Tips
Though there may be more than a thousand ways togenerate traffic to your website, keywords areextremely critical to blasting your website into thelimelight. Stats prove that almost 90% of targetedready to buy traffic comes through search engines. By Shahnaz Rauf

Search Engine Ranking: The Real Truth
There are perhaps more myths and urban legends abouthow to get your website ranked well on the searchengines than any other subject on the Internet. Inthis article, I'm going to tell you how you can tellthe fact from the fiction. By James D. Brausch

"Who's In, Who's Out in the Continuing Saga of the Search Engine/Directory Wars"
There have been a lot of changes on the search engine front in the past year. So many that it's hard to keep track of who's still a major player and who isn't in the search engine game. By Merle

"Secrets To Using Keywords!"
Once upon a time, not so many years ago, if you needed to find something all you had top do was to let your fingers do the walking for you. And the Yellow Pages are still aregreat place to look for a specific type of business or service. By A.T.Rendon

LookSmart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. By Lee Traupel

"Google Enters 'Pay Per Click' Arena!"
Google, which is used more than 150 million times per day to conduct searches has announced its entrance into the pay per click arena with the recent introduction of its new "Ad Words Select"program. By Merle

Sneaky (But Legal) Places To Insert Keywords For Higher Rankings
The battle for high search engine rankings rages on! The enginesthemselves continually make changes which makes our jobs, as Website owners, much more difficult. But, one thing has alwaysremained the same... Keywords. By Diane Hughes

New Meta Tag Driving Targeted Traffic to Websites
The Aesop Meta Tag is a new standard that is dramatically changing the way we search the Internet. This new Meta Tag not only returns highly targeted search results, but it also provides website owners with highly targeted traffic. By Shelley Lowery

Search Engine Predictions For 2002
Never try to predict the unpredictable. That’s advice I have been given and advice I am going to completely ignore this month, by attempting to predict the movements of the volatile search engine industry over the next 12 months. Here they are, my personal predictions for 2002: By Kalena Jordan

How Compatible Is YOUR Site With Search Engines?
Remember those little quizzes you used to see in magazines with headlines like: 'How Compatible Are You and Your Partner?' or 'Are You Dating Mr Wrong?'. Well, we thought it might be fun to create a 5 min quiz for you to test the compatibility of your site with search engines. By Kalena Jordan

Meta Tags Are Not A Magic Solution
META TAGS ARE NOT A MAGIC SOLUTION by: windsong By windsong

Seven Search Engine Similarities
It's true -- search engines are a royal pain when you try tooptimize your web pages for them but you can reduce the pain byanalyzing their similarities. By Judith Tramayne-Barth

Ask Mr. D - Search Engine Keywords
Dear Mr. D, By Bill Daugherty

How Can You Learn How to Achieve Top Search Engine Rankings?
How Can You Learn How to Achieve Top Search Engine Rankings? By Robin Nobles

8 Tips To Get More Traffic From Yahoo!
© 2002 By Vishal Rao. All Rights Reserved. By Vishal Rao

How To Get Free Visitors To Your Web Site
There are many ways to promote your site. One fantastic way is to use pay per click search engines that will give you money to test their services. By Jerry Robertson

Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use? By Michael Low

Search Engines- the World’s Yellow Pages
Whatever your product is or your service offers, youneed to show it to the world in order to sell it.We all need advertising and the more, the better.But how to reach all those potential customers? By Jan Hordijk


THE FIRST STEPS TO GETTING NOTICED IN "THE VAST AND UNCHARTERED WORLD OF CYBERSPACE"
"To win, you first have to be noticed" By Craig Lock

SEARCH ENGINE TIPS
How to get Real Prospects Directly From Search Engines And How to Find What You Want With 100% Relevancy By Stan Narusiewicz

Test Your Search Engine IQ
The year 2001 saw dramatic changes in the search engine world. Major players have either folded or stopped crawling the web, pay-per-click services like Goto/Overture have become much more prominent, and "theme-based indexing" has firmly taken root. By Dan Thies

Ask Mr. D - On Search Engine Tactics
Dear Mr. D, By Bill Daugherty


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