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Articles Index >> Search Engine Optimization

Search Engine Optimization

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Maximising Google’s PageRank of your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. By Brian Daniels

How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. By Matt Colyer

Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. By Robin Eldred

How to SEO your site right.
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. By Matt Colyer

Search Engine Optimization --- An Overview
Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. By Prabuddha S Raychaudhuri

How Can Search Engines Help You with Your Business?
What Are Search Engines? By Dmitry Antonoff, Irina Ponomareva

Yahoo Drops Google...How To Flood Your Site With Traffic In The Next 48 Hours
It official Yahoo has dropped Google and will be using Inktomi's results to power their directory. By Rodney Boettger

Search Engine Optimization Techniques
Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. By Milena Sotirova

PPC Management: When To Give Up On A Loser
Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online income. By Dave Brown

Why Top Search Engine Placements Never Move?
#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire? By Martin Lemieux

Keyword Density
We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. By Kristy Meghreblian

Search Engines 101 - Search Engines Explained
What Are Search Engines? By Kristy Meghreblian

Supply & Demand - Stop Attacking Good SEO Companies!
As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies. By Martin Lemieux

Google's Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. By David Leonhardt

Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. By Richard Zwicky

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This Search Technology
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" – a small desktop application that allows users to search Google directly from their desktops. By Michael Ginzburg

Easy And Simple Steps To Get Listed In Search Engines
Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want. By Radhika Venkata

Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go. By Martin Lemieux

Five tips to improve your chances with Google et al.
"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?" By David Leonhardt

High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. By Ulli G. Niemann

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!
In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com. By Martin Lemieux

Build Link Popularity The Smart Way
A Brief Introduction To Link Popularity By Alec Duncan

How to use keywords to improve your ranking in search engines.
The importance of keywords By Kathy Joyce

Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. By Alec Duncan

Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. By Rich Hamilton, Jr

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. By Rich Hamilton, Jr

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases.
There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. By Jhonny Papas

Triple Your Website Traffic Every 90 Days!
Proper Use Of Meta tags For A High Google Ranking By Rick Rouse

Emerging Methods for Effective Search Engine Ranking
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. By Lee Traupel

Search Warrant
Search Warrant By John Saxon

The (Not So) Shocking Truth About Getting A High Search Engine Ranking
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did: By Elizabeth Piotrowski

Target Practice And The Internet Entrepreneur
Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. By Elizabeth Piotrowski

Search Engine Submissions Made Easy!
One area of search engine marketing that has changed dramatically over the years is submissions. By Robin Nobles

Search Engine Musical Chairs
News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. By Sean Burns

A Visit with Adam Soroca, a Representative from Terra Lycos
A Glimpse into the Lycos Search Engine. . . A Visit with Adam Soroca, a Representative From Terra Lycos By Robin Nobles By Robin Nobles

Is A Yahoo Listing Still Worth It?
In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. Since October, sites listed in the Yahoo directory no longer enjoy this privileged status. By Dan Thies

A Look at Ask Jeeves and Teoma, an interview with Jim Lanzone with Ask Jeeves
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties. By Robin Nobles

131 (Legitimate) Link Building Strategies...
131 (Legitimate) Link Building Strategies... "The Definitive Source of Link Building Strategies on the Internet" Co-authored by Robin Nobles, Eric Ward, and John Alexander By Robin Nobles

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site? By Robin Nobles

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site? By Robin Nobles


Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services. By Lisa Irby

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!
There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. By Ben Chapi

Promoting Your Site One Web Page At a Time
Why One Web Page At a Time? By Candice Pardue

Using Mirror Pages Effectively
Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. By Willie Crawford


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We sometimes (actually quite often) speak to clients who bemoan the fact that the website they spent a bunch of money developing does not feature in any search engine search results.

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