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Articles Index >>
Search Engine Optimization
Search Engine Optimization
The 5 Most Common SEO Mistakes
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG. By Kalena Jordan Using Keywords in the Body: Put Them Here, Put Them There, Put Them Everywhere!
Using Keywords in the Body:Put Them Here, Put Them There, Put Them Everywhere!By: Janet L. Hall By Janet L. Hall Field of Dreams: Getting a Homerun With Your Keywords
Field of Dreams: Getting a Homerun With Your Keywords By: Janet L. Hall By Janet L. Hall It's the Little Things.....
It's the Little Things.... by windsong By windsong A Dynamite New Web-Based Reporting Service
A Dynamite New Web-Based Reporting Service May be Just What You Need to Check Your Search Engine Rankings By Robin Nobles Optimizing a Press Release for Search Engines
Search engines increasingly charge for inclusion, and press release distribution networks charge hundreds of dollars to distribute your news. But I’ve come up with a way to legitimately let other people shoulder the time or effort for your news to show up in search engines. By Marcia Yudkin Keyword Density - More Than Meets the Eye
One of the standard elements of web pageoptimization is Keyword Density: up until very recentlythe ratio of keywords to rest of body text wasgenerally deemed to be one of the most importantfactors employed by search engines to determine a website's ranking. By Ralph Tegtmeier Search Engine Optimization - Do-It-Yourself or Hiring Someone
Anyone who has had a website for any length of time has alreadycome to the realization that to succeed, you need traffic, andto get traffic, unless you have some pretty deep pockets formore traditional forms of advertising, search engines are the mosteffective form of obtaining that traffic. By John Buchanan Search Engine 2000 Checklist
Check your web site for search engine readiness with this quick overviewabout what to do and what not to do for effective listing in the searchengines. By James T Kendall Change Your Site Now!
Change your site! That's right, if you want the edge inthis highly competitive market, you need to change your site now! By Holly Janion THEMES...The Next Evolution of Search Engine Optimization
Themes...many cringe at the mere word, being taken back to a timeof term papers and book reports, however, in the field ofsearch engine optimization and search engine positioning, "themes"are beginning to play a CRUCIAL role in the long term successof online businesses. By John Buchanan Creating Keyword Specific Doorway Pages - A Step By Step Guide
If you're doing business on the Internet then you know the importance of ranking high in the Search Engines. The competition is fierce, but it can be done. What I am about to reveal to you will increase your traffic immensely, but it must be done correctly. By Shelley Lowery Use keywords and meta tags to get the click!
Now everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don't they?). And pages should be 'optimised' BEFORE you submit them to the search engines. By Steve Nash Getting Sure Profits Through Google, Goto.com and DirectHit
Pay-for-inclusion is becoming highly popular lately and is an excellent way to get guaranteed traffic in a guaranteed time from major engines. That is, if you know how to use them well. So on the upside you have guaranteed quick listing and ranking. Google.com, Goto. By David Gikandi The Best Way To Get Listed On Yahoo!
Yahoo! http://www.yahoo.com/ has an immense reach. They receive, directly, more traffic than any other search engine or directory. Being listed on Yahoo! and DMOZ.org gives you a great boost on your Google.com rankings as well. By David Gikandi A Short Tutorial on Website Submissions & Linking to your site
Submitting your site to the search engines is a pain, make nomistake. But with a top twenty listing on Webcrawler alonehaving the capability to bring 50 visitors a day to your pagesit's a pain that is worth suffering. By LORDWOLF Input! Input!
In the classic 1986 Film "Short Circuit" the main character is a cute Robotwith an acute thirst for knowledge known only as 'Number 5'. By Ken Garner How to Get 100,000 Visitors or More from Yahoo
How would you like to reap the benefits of getting listed in the largest and most popular searchable directory on the net? By Johannes Garrido Ten Places You Must Submit Your Site
(Seven still-free listings and three worth paying for.) By Jim Daniels An easy way to build traffic
In the old days of the Internet (1995) people said thephrase "build it and they will come" By Jerks.Com Promotional Content... It's the little things that count
Promotional content is the invisible content in the various recesses of aWeb page. This type of content is used by search engines and directories toproperly categorize your site and its pages during indexing. By Edward B. Toupin Building Doorway Domains for Optimized Search Engine Positioning
Doorway pages have been around for a long time and mostpeople trying for search engine optimization are more orless familiar with them. To recapitulate: a classicaldoorway page is focused on a certain keyword or searchphrase, carrying highly optimized text, pertinent metatags, title, etc. By Ralph Tegtmeier Smart Goto Gambits
Feeling gouged by Goto.com? By John Gergye What's in a Listing? Do a Search of your Site or Ezine.
Recently while doing a search for content to put in myezine, I thought I might see just how many listings Ihad for my ezine,"Dee's Helpful Info." I typed myezine name into the search bar and hit enter. I wasamazed with the results. By Donna Sweat The Ultimate Keyword Optimization Guide for Search Engine Positioning
We all know it and we all do it. Whenever the typical web user needs to find something on the web, he or she will almost always instinctively go to one of the top search engines and run a search. By David Gikandi The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):
By Scott Buresh Search Engine Rankings for Beginners
Search Engine Ranking for Beginners
By Niall Roche 301 Redirects and Search Engine Optimization
There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users' bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page.
By Mario Sanchez Possibly The Biggest Misconception About Ranking Well In The Search Engines...
Which is more important? Onpage optimization or Offpage optimization? If you are serious about getting your website to the top of the search engines, you MUST know the answer to this question...
By Brad Callen Keywords Are For Humans Not Search Engines
It seems keywords are making the top of SEO list time and time again. The problem is that some optimizers do not understand the rightful purpose of keywords. Keywords should not be solely embedded for the purpose of reaching the top of search engines. By Ant Onaf The Power of Topic Specific Search Engines
What are Topical Search Engines?
By S. Housley Search Wars! - MSN's Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. By Robert Palmer Search Engine Marketing - John Alexander Interviews SEO author Susan O'Neil about the early days
Search Engine Marketing - John Alexander Interviews SEO author Susan O'Neil about the early days.
By John Alexander How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. By John Alexander Search Engine Optimization for Newbies
80 percent of web surfers start their journey on a search engine. There are close to four billion pages indexed in the major search engines. While search engines are not (and should not be) the only way to promote your business online, it is one of the most important.
By Mario Sanchez How Professionals Everywhere Are Gaining New Clients Through The Search Engine Google Anytime They Want -- And Now You Can Too!
You might call it the new gold rush for professionals… because all it takes is five dollars and only five minutes and anybody can advertise their business on the world’s most popular search engine Google.
By Rod Beckwith and Jeff Alderson Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
By Karon Thackston Why Search Engine Optimisation Is Doomed … And Quality Content Is The Best Strategy For Your Website
If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines.
By Chris Mole Press Releases Can Increase Search Engine Positioning
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward… taking the press release to as many *other* sources as possible. By Karon Thackston Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. By Karon Thackston The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords - John
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
By John Alexander Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. By Karon Thackston Does Your Copy Look "Fake" To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. By Karon Thackston Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. By Kirk Bannerman 3 Deadly Search Engine Marketing Sins
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
By John Gergye It's The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!
By Kirk Bannerman Increase Your Page Rank Through SEO
Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.
By Adam Waxler
Are you making these Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods
By Ed Zivkovic If You Could Submit Just One Page to the Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you’ll see offers to submit your site to a scadzillion sites for some low nominal fee.
By John Gergye The Truth About Why People Search!
Why do people search on search engines? Let’s confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
By Chet Childers
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