“Generate 30,000 Targeted Hits”; “Email 2.5 Million Daily”; “Submit Your Ad to 3 million classified sites”...

I could fill pages with those promises. When I started my own online business, I have wasted my time and my money on some of those tools, discover how to save yours!

Online marketing is an area where you can find a LOT of hype. Make a quick search at Google for ‘buy hits’, ‘ad blaster’ or ‘email blaster’ and you’ll have an idea how wide those big void promises of getting ‘automatic’ traffic to your website. But it’s not a real traffic...

By real traffic I refer to traffic that has a great potential to convert to either sales, joining the business opportunity you promote, joining your newsletter or any other purpose you might have. This IS the bottom line of your business...

As an online business owner, especially of you are building it on a part time basis, you would be very tempted to ‘skyrocket’ your business easily and ‘without efforts’ as those ads implies. Just know this:

YES... you will submit your ad to thousands of websites. And YES... you would get plenty of hits, however, your conversion ratio (how many sales or signups you would gain out of this traffic) will be on a severe diet!

Let’s look at some examples to clarify why this kind of marketing is NOT worth your time or your money:

1. Ad Blasters

First, most of the people visiting free classified sites are doing so just to place their ad, and not to view others ads.

Secondly, those ad blasters made many of those sites absolutely useless!

Think about it for a second: Let’s say there are ten people (only) using that database of 10,000 or so classified sites (and I’m sure they share the same sites even if they are using different ad blasters). Each makes an automatic submission of 10 or more copies of the same ad to a single category (that’s one of the so called ‘features’ in those blasters – multiple submission of your ad copy to a specific category). What do you think will happen?

The classified site becomes overloaded with the same ad, over and over again in every category, AND, those blasters will 'compete' to knock the ads of each other down the list! It would be also useless for anyone who wants to manually submit ads to those sites.

2. Email Blasters

Email marketing is a great way to promote your products or your business opportunity. With that said, email marketing is all about building a relationship with your mailing list, and NOT sending emails to people who didn’t request information from you!

First, I would doubt if anyone has a legal mailing list of 50 or so million of people that have asked for more information.

Secondly, sending email to millions who did NOT ask YOU for more information is considered spamming, and it will ruin your credibility, which is a very important key for a successful online business.

3. Automatic ‘Traffic For Clicks’ Software

Traffic for clicks are deals where you get traffic for every website or ad that you view. The more websites you browse, the more credit you’ll get, which means the more your own website will be displayed to others using the same service.

So you get tons of hits, your web statistics will show an amazing rate of visitors. However, the ‘people’ visiting your website, are actually a small ‘piece’ of software ;-)

I could go on and give more examples. The saying “it sounds too good to be true” applies here! While some of those tools might have worked for some (probably the first guys who laid their hand on them), they do NOT build a solid base for a successful online business.

To avoid any of those hypes, just use your common sense, ask your self a simple question: If you knew a quick way to drive millions to your websites instantly and without some efforts, would you give that secret away?!

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