Five Steps to Profit from Google Adwords
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Articles Index >> Online Promotion
Five Steps to Profit from Google Adwords
by Gerardas Norkus
Although I was marketing online since 1997 and was making
money on the Internet, as soon as I discovered the famous
GoogleCash ebook I was instantly hooked. It seemed so easy
to profit from Google Adwords: just join an affiliate
program, promote it on Google Adwords pay per click (ppc)
search engine starting from only five dollars, and watch
your profits soar... However, soon I realized that it was not that simple. You
must know how to select profitable affiliate programs, how
to research keywords and group them in ad groups, how to
bid and manage your campaigns, how to track your keywords
and ads, etc. The subject was very interesting for me and I just kept
reading a great deal of information related to making
income with Google Adwords: ebooks, guides, tutorials and
e-mail courses. After trying to implement the knowledge gained in
practice, after long trial and error months, I was finally
making profit and not losing my money. Here are five little-known steps that you should take in
order to profit from Goolge Adwords: 1. Target profitable two-tier or residual income niche
markets. 2. Use effective tools and software for your Google
Adwords keyword research. 3. Get a domain name, a hosting account, and create a
simple landing page with an opt-in form. 4. Promote your landing page with Google Adwords and
capture your visitors' e-mail addresses. 5. Follow up with your subscribers and profit by
pre-selling your niche products or services. Let's quickly analyze each of the steps outlined above and
see why you should stick to the plan if you want to
maximize your income from Google Adwords. Promote Profitable Niche Two Tier Or Residual Income
Products And Services First, the products or services that you will promote with
Google Adwords should target a niche where people have lots
of money and are willing to spend it. Second, you can make much more money if you advertise
two-tier or residual income products or services. Usually, majority of Google Adwords books teach you to
choose an affiliate program from publisher networks like
ClickBank, Commission Junction, LinkShare, etc. But these
are the programs that everybody use. So, try to do a
research on two-tier or residual income programs in your
target niche, and you may be surprized with the results... Two-tier programs reward you for signing up affiliates.
This way you earn commissions not only on your sales, you
earn commissions on their sales too. A good example of residual income programs are web hosting
affiliate programs where you can profit from your sales
lifelong! Use Effective Tools for Your Google Adwords Keyword Research First, did you know that you can spy on your competitors
keywords by using an amazing tool called GoogSpy: http://www.googspy.com Simply, enter a domain name of your direct competitors and
see what keywords they are bidding on. This little-known
secret could make your online profits soar instantly. Second, as you probably know, the competition among
advertisers in ppc marketing is fierce. That's why you
should avoid using only free keyword research tools like
Overture's Keyword Selector: http://inventory.overture.com/d/searchinventory/suggestion You will miss lots of profitable keywords if you do so. To
succeed with ppc the only tool that works is WordTracker: http://www.adwords-revealed.com/wordtracker You should take at least a one day's subscription when you
are ready for your keyword research. Get a Domain name, a Hosting Account, and Create a Simple
Landing Page If you don't have your own web site for your niche product
or service that you advertise with ppc search engines, you
are leaving money on the table. Here's why... Capture Your Google Adwords Visitors' E-mail Addresses Yes, you can promote affiliate links directly with Google
Adwords. However, this way you will lose lots of prospects
that could be contacted later. Picture this... When you promote an affiliate link you drive traffic
directly to your affiliate web site. If a visitor doesn't
purchase the product or service immediately, the chances
are he or she will never purchase from your affiliate link
again. Of course, top affiliate programs place cookies on their
web site visitors' browsers. This way you get paid even if
your referral returns to your affiliate web site later.
That's why it is important to select the best affiliate
programs from the begining. If you can achieve 1% visitor to sales conversion ratio
(it means 1 sale from 100 visitors) with Google Adwords -
you have a winner!
Imagine... What if you could set up a simple opt-in form
on your landing page and write a great copy encouraging
your visitors to subscribe to your newsletter or an e-mail
course? You would enjoy not 1% but 20 - 30% visitor to
subscriber conversion ratio when driving targeted traffic
to your web site with Google Adwords!You see, when you capture email addresses, you build a
list. And, as they say - money is in the list! Follow Up With Your Subscribers and Pre-Sell Your Products
and Services This step is where you make real profit. Simply, create
quality targeted content in your newsletter or ecourse and
follow up with your prospects using autoresponders. It is said that online products and services are sold
after 7 - 9 follow up messages. Besides, you can contact
your subscribers anytime later as new quality products hit
your targeted niche market. This simple surefire action plan should help you boost
your homebased Google Adwords business profit instantly. As
you can see, without a web site you cannot profit as much
as you could by simply creating a one-page website.
About the Author
Gerardas Norkus has been marketing online since 1997.
Take advantage of his battle tested Google Adwords
marketing strategies that could quietly make you huge
profits every single month. Take 7-part e-mail course
at: http://www.adwords-revealed.com
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