Start Your Sales Engine!.
Download eBooks and Software
 Converting At 1 In 14 Hops $1.37 Epc To Affiliates - Must See!!!
Sales Copy By Top Copywriter In The World. Best Converting Survey Site. Promote This Site And Earn More Guaranteed! Makemoneytakingsurveys.org/affiliates.php.
New Sales Pitch Boosts Sales 30%! ::: New Sources Of Traffic Revealed!
New Sources Of Traffic Revealed For First Time! :: Sales Boosted By 30%! :: Upsell Rate 50%! :: Read About It Here: Http://FatLoss4Idiots.com/aff :: Read About The $21 Million Dollar CB Account :: Http://FatLoss4Idiots.com/aff :: Updated: Jan 1st, 2009.
The Magic Of Making Up (Get Your Ex Back).
A Hungry Crowd That Is Desperate For Help Makes You A Lot Of Easy Sales. Help Keep Relationships Together And Make 75% Commission Too. Virtually Unlimited Traffic Now And In The Future. For Free Articles, Video And Help See Affiliate Page.
Now Is The Hottest Time Of Year (January) To Promote This Product.
The New Year Fitness Resolutions Have Already Begun! Good Ppc Affs Can Easily Do $2000+ Per Day. Constant Split Testing To Improve Your Sales. Go To Http://truthaboutabs.com/affiliate-info.html To See How My Super-affs Do 100+ Sales/day From Ppc & Other.
Commission Blueprint ::: $6513/day CB & Google Tactics.
Huge Commissions & Extreme Conversions. $524,000k From One CB Account Promoting One Product? Easy Money For Affiliates. Grab Your Promo Tools: www.CommissionBlueprint.com/affiliates.htm.
Articles Index >> Marketing
Start Your Sales Engine!
by Kimberly Stevens
Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples …
A photographer gets to know a handful of bridal consultants that refer every new bride they meet to him. Each time they get a new client, he has the opportunity to get a phone call from that bride without having lifted a finger.
A home cleaning company establishes a relationship with organizations that provide temporary corporate housing for companies with newly relocated employees. The temporary housing companies contact the cleaning company each time they have a person vacate one of their units so they can prepare it for the next resident. Since the nature of the residences is temporary, they have a continual need for cleaning services.
In both of these examples, instead of spending valuable (potentially billable) work time on marketing, these companies are earning money. And during the time they do spend on marketing, they are focused on developing long-term relationships with sources of continual referral instead of tracking down each individual purchaser.
In the cleaning company example, they could be running classified ads, taking calls, visiting individual homes to provide cleaning estimates, etc. But all that effort only results in one job. There is an opportunity to clean each temporary residence 3-4 times per year. Multiply that figure by the number of units the temporary housing company manages, and you’ve got some regular business rolling in. And all from one relationship. Now, that’s a sales engine!
In the case of the photographer, the service is not being performed for the bridal consultants. It’s being performed for their clients. So, rather than being a repeat-service relationship, it is a referral relationship. However, it is not reciprocal. By the time the photographer hears from brides, they have already started planning the other elements of their wedding, so it’s too late to refer them to the bridal consultants he knows. But, he could reward the bridal consultants with a referral fee that he creates by either discounting his services when dealing with those brides they refer to him or by marking his services up by 15%.
Despite all the stories you hear, most business owners are honest people who have the desire to treat their customers fairly. In the case of the photographer, the bridal consultants provide the brides with a list of photographers that they can choose from. This allows the bride to make her own decision based on quality/price rather than being pushed into a relationship with a particular photographer.
Would you prefer to invest your time in building a relationship that brings you sale after sale or one that brings you a one-shot sale? It’s not magic. It’s not a get-rich quick scheme. It’s a simple key to business success.
So, the question is .. are you going to spend this afternoon pitching one account that could lead to one job or building a relationship that could lead to several jobs? Don’t get me wrong -- it can take more than an afternoon to establish the most ideal relationships. But, in more cases than not, it’s no more difficult to form this one relationship than it is to form any other.
Start your sales engine!
About The Author
Kimberly Stevens is the author of the ebook series, *The Profitable Business Owner: A Step-by-Step System for Starting & Running a Successful Service Business*. Download Sample Chapters & get her free MiniCourse, *The 10 Most Common Mistakes Business Owners Make & How To Avoid Them* at: http://www.askthebizcoach.com/ebooks.htm
kim@askthebizcoach.com
| 
