Personal Branding Techniques for Real Estate Agents and Brokers.

Download eBooks and Software

Satellitedirect - Highest Converting Tv To PC Product
Don't Have A Website? Create A Money Making Website In Just Minutes For Free With Our Brand New Tool: Http://professionalcash.com/webtool

The World's #1 Lottery System For Lotto.
Ken Silver's Multi-million Silver Lotto System! 1 Minute Setup, Winning 9 Out Of Every 10 Games Since 1991. Affiliate Commission Now 75%! Earn Up To $243/sale. Low Refunds. Visit: www.lottoaffiliatecenter.com

Forex Trading Software Plug-in Averages 500 Pips A Month
Forex Plug-in Software Averaging 500 Pips A Month Since Oct. 2010. Ideal For Newbies, Simple Instructions W/6 Training Modules. Killer Conversion, Super Low Returns, Total Impulse Buy. Affiliates, Visit: Http://netpicks.com/odstaffiliate For More Info!

Paleo Recipe Book - Brand New Paleo Cookbook
Brand New Paleo Diet Cookbook With Over 370 Recipes. Pays 70% Commission On This High-quality, Easy To Sell Product. Get Banners And Promotional Material At Http://paleorecipebook.com/affiliates.html

Surveyspaid.com
New Design Is Getting *insane* Conversions (4%+)! If You Promote Surveys, You Need To Give Our Site A Try- We Promise You Will Be Happy! We Use Geotargeting And Downsells. Converts Great With International Traffic. Email Followups With Your CB Id!

Articles Index >> Marketing

Personal Branding Techniques for Real Estate Agents and Brokers

by Dan R. Vella

A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most big companies. People do not like to do business with institutions; they like to do business with people. In advertising terms, branding is the "image" created in the minds of people when they see or hear a name, product or logo. Companies invest a lot of money in creating and maintaining their brand, but the Internet has sparked a new trend called "Personal Branding". Personal branding isn't only important for promoting a product, business or political cause, but also for promoting yourself for advancement within your own organization. It involves developing your personal reputation. Branding can be done to any product, or any person. Before undertaking an exercise in personal branding, however, consider your distinctive strengths and abilities and what they offer the market place. Traditionally personal branding was for sporting celebrities who gained enormous coverage and following through their sporting prowess. Movie stars have also had celebrity status and association since movies began.

A personal brand is about creating strong, favorable associations in the minds of people that you encounter. If you don’t actively do this, they will still make associations. Therefore, it may be better to be proactive and undertake the branding exercise for yourself, you cannot control what they think but can give them some information to assist with the associations.

WHY BRANDING OURSELVES?

Places you in a leadership role
Enhances prestige
Attracts the right people and right opportunities
Adds perceived value to what you are selling
Earns recognition
Associates you with a trend
Increases your earning potential
Differentiate yourself from the competition
Position your focused message in the hearts and minds of your target customers
Confers top of mind status
Increases authority and credence of decisions

HOW DO WE BRAND OURSELVES?

Like any branding exercise, the key to personal branding is having a good product, one which you understand and pitch to the right market. The first step in personal branding is knowing who you are, find out what strengths your brand possesses and how these strengths can help you. Personal branding is not about presenting a façade to the public; a poor product will not stand up to market scrutiny. This is also a choice of brand elements, people you deal with, the look that you have, and how you conduct yourself. Once this has been done, determine what you are going to offer. As a product what do you do, what need does the product of you satisfy in the market. Next figure out the position you will take in the audience of your mind. What unique space do you wish to occupy and what unique associations do you want people to recall when they think of you? Finally, once you have established the first three steps, manage your brand over its lifecycle. That is keep visible, be consistent and be yourself. According to Montoya, the well-known personal branding guru, the key to managing your personal brand is word-of-mouth (WOM), the most trusted form of communication.

How does one go about building a personal brand? Recognize your personal strengths and gifts! Think about how you best connect with people, consider what your target audience needs and wants, identify the value you deliver to meet those needs and wants, and communicate in a way that reaches your constituents in their hearts and minds and via the channels that work best for you

Functional associations are important such as timeliness, quality, dedication; as are emotional associations like inspiring, leadership, being an innovator.

The three C’s of personal branding are clarity, consistency and constancy.

Clarity deals with being honest about yourself and your strengths and promises of value attached to your personal brand and being clear in the way you communicate them. Often, for simplicity, you must focus on one or two aspects that are most vital and focus on communicating them. Think about the things you associate with prominent artists or mangers, and they are unlikely to be complicated.

Consistency is keeping things consistent for the customers. This does not mean staying stuck in the past, but just not undertaking drastic changes. Coca Cola have had a consistent message for 50 years; the message evolves continuously and is not stagnant but is consistent. Artists like Madonna change every three or four years, but there is a consistency to the change.

Constancy means being visible with your brand and maintaining an on-going level of awareness in the marketplace. Oprah Winfrey is visible constantly, and although most of people do not have the visibility or exposure of Oprah, they can still be visible in a smaller audience. There is no point trying to build a brand image quickly to coincide with a new exhibition or performance you may have coming up – brands take time to build in consumers minds.

A FREE PERSONAL BRANDING TOOLKIT FOR REAL ESTATE PROFESSIONALS

NetReal.net, a company noted for its template-based Real Estate Web design solutions, offers a Winter Holidays Gift for Real Estate Agents and Brokers – the Personal Branding Toolkit: http://www.netreal.net/personal_branding.php The Personal Branding Toolkit contains the “Essential Marketing for Real Estate Professionals” ebook and 17 Real Estate Reports and the tools to personalize them with your name, contact info and photo.

NetReal’s editorial team put together the top 25 highest- rated Real Estate marketing articles of 2004, and created a must-have e-book - “Essential Marketing for Real Estate Professionals”. The ebook covers Marketing 101 , Network marketing, Personal Marketing, Customer acquisition and retention, Telemarketing & Direct Mailing, E-marketing. You can personalize this e-book with your data and send it to your contacts, absolutely free of charge. This is a great way to offer a helpful gift to your colleagues and partners.

The “17 free Branded Reports” allow you to create your own branded Real Estate reports (for buyers, sellers, investors, movers) with your contact info and photo/logo and an exquisite design. Distribute them to your prospects or clients as e-docs or printed materials, or upload them on your website. Show your professionalism with these great tools to acquire new clients.

The Personal Branding Toolkit for Real Estate Professionals (http://www.netreal.net/personal_branding.php) is free for everyone.

About The Author

Dan R. Vella is marketing editor for NetReal.net. NetReal.net (www.netreal.net) is a privately-owned company providing real estate web sites and marketing solutions for real estate industry, focusing especially on the low-cost end, and empowering the real-estate agents through the use to Internet technologies with the most affordable costs.

webrealtor@gmail.com

News on Internet Marketing

Cyberset Distinguishes Itself from Other Internet Marketing Companies with Its Dedication to Personalized Service
LOS ANGELES, Feb. 3, 2012 /PRNewswire/ -- As the private sector aims to further exploit the many benefits of e-commerce, more businesses are seeking high-quality Internet marketing services. For comprehensive ...

Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"Los Angeles, CA (PRWEB) February 04, 2012 Internet Marketing Company, a search engine marketing company, announced today the results of the poll , "Which Link Building Strategy Works Best For You?" on the Facebook® platform. ...

Internet Marketing Expert Cheryl Heppard Teaches Strategies to Attract Clients and Increase Profits
Host of Get Busy With Clients to lead monthly group coaching call for members on how to implement a strategic marketing plan that attracts clients and increases revenue.West Bloomfield, MI (PRWEB) February 08, 2012 Cheryl Heppard, business and marketing coach, will be leading a group coaching call for holistic practitioners, healing professionals, coaches and solopreneurs for members of her Get ...

An Internet Marketing Company With a Big Heart
Web Marketing Pros is Donating Internet Marketing Services to Outreach International(PRWEB) February 02, 2012 Jacksonville Beach, Florida based Web Marketing Pros is donating Internet marketing services to Outreach International, an organization which provides long-term investments to generate growth in marginalized regions and countries.“We will be giving Outreach International free Internet ...

People Polled on "What is the Best Link Building Strategy to Get a High Page Rank Website?"
Internet Marketing Company ( http://www.internetmarketingcompany.biz ) Reveals Results of the Poll, "In Your Opinion, What is the Best Link Building Strategy to Get a High Page Rank Website?" on the Facebook® Platform (PRWeb February 07, 2012) Read the full story at http://www.prweb.com/releases/seoservices/internetmarketingconsult/prweb9175836.htm

Internet Marketing Agency Command Partners Expands
Opens New Office, Announces New Services And WebsiteCharlotte, NC (PRWEB) February 09, 2012 This week, interactive marketing agency Command Partners launched its new website in addition to opening up a new office in south Charlotte. The firm is also adding new services as the boutique firm continues to grow.After adding six new people to the firm, Command Partners opened up a 2,036-square-foot ...

Audience Management and Internet Marketing
From March 22 to 23, 2012, the annual eTarget conference is taking place in Moscow. It is the premier event in Russia where businesses interested in online marketing and brand management can meet brand marketers and proven practitioners, learn and get inspired from detailed case studies.

Local Lighthouse Changes How Internet Marketing and SEO Companies Do Business With the Introduction of New Online Portal
The Orange County based Internet Marketing and SEO Company, Local Lighthouse, has announced the arrival of its new online portal, PARC, making it easier for clients to assess the performance of their site. Through PARC, Local Lighthouse hopes to make search engine marketing more accessible and easier to understand for small businesses across the country.Tustin, CA (PRWEB) February 02, 2012 Local ...

Paton Internet Marketing Recognized by Constant Contact’s Corporate Office
As a Pillar Trustee and a proven leader in the community, Todd Paton and Constant Contact have brought highly successful outcomes to Paton Marketing Clients. Paton Marketing was recently recognized by Constant Contact as an exemplary business partner. Paton Internet Marketing is a progressive leader in the field of Search Engine Optimization, Website Development, and [...]

Blizzard Reservation Engine Expands Reach With NEW Escapia API
Blizzard Internet Marketing, Inc., developers of the Blizzard Reservation Engine (BRE), are proud to unveil a newly developed website for The Vacation Company of Hilton Head Island. The website features a booking engine with real-time integration with Escapia, a popular property management software used by vacation rental managers.Glenwood Springs, Colorado (PRWEB) February 07, 2012 The Colorado ...