It's
the Little Details that Can Make or Break a News Story.
?>
Download eBooks and Software
 Satellitedirect - Highest Converting Tv To PC Product
Don't Have A Website? Create A Money Making Website In Just Minutes For Free With Our Brand New Tool: Http://professionalcash.com/webtool
The World's #1 Lottery System For Lotto.
Ken Silver's Multi-million Silver Lotto System! 1 Minute Setup, Winning 9 Out Of Every 10 Games Since 1991. Affiliate Commission Now 75%! Earn Up To $243/sale. Low Refunds. Visit: www.lottoaffiliatecenter.com
Forex Trading Software Plug-in Averages 500 Pips A Month
Forex Plug-in Software Averaging 500 Pips A Month Since Oct. 2010. Ideal For Newbies, Simple Instructions W/6 Training Modules. Killer Conversion, Super Low Returns, Total Impulse Buy. Affiliates, Visit: Http://netpicks.com/odstaffiliate For More Info!
Ipad Video Lessons - Big Seller!
38 Million Ipads Sold... With No Ipad Instructions! That's Where You & I Come In. Works With Ipad & Ipad 2. Get Your Ipad Video Lessons Affiliate Tools... Http://ipadvideolessons.com/affiliate
100% Commissions - $8.67 Epc - Quick Click Commissions
Make Money From Your Facebook Account - No Websites, No Cost, No Fuss... $8.67 Epc -- Affiliates: 100% Commissions On All Products -- Competition Details: Http://quick-click-commissions.com/affiliates
Articles Index >> Marketing
It's the Little Details that Can Make or Break a News Story
by Carolyn Moncel
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
One day a new client approached me about getting media coverage for her company. She had tried writing and submitting press releases on her own but with little luck and decided that it was time to contact a media relations company. We made an appointment to meet and we discussed her business and brainstormed about ways in which to secure coverage in a creative and affordable way. During that meeting and subsequent other ones, I became very familiar with her business and learned why she was so successful. But it was in a casual conversation, which had little to do with her business, that I learned about the information that would allow me to secure news coverage for my new client.
This particular client is a visual arts designer and runs a very successful business in the Midwest, but her one true passion since childhood is gymnastics. She participated in the sport as a child. She still follows the sport on television and even incorporates the sport into the name of her company. I learned that she liked to have people take photographs of her performing handstands near historic structures, and that she had done this all around the country.
It was through that conversation that I learned that she even had a photo taken of her performing a handstand just outside of the World Trade Center several years ago. I asked her why she hadn't shared this information with me earlier and she said, "It was such a little thing that I really didn't think it was very important."
In reality, it was that little-known fact that sealed the deal for local newspaper coverage. When I spoke with the reporter, I was able to strategically mention this "little" fact to the reporter and explain that I could supply the actual photo. It mattered less to the reporter that this client was a self-published author and ran a successful business. While all of that information was great, it was the World Trade Center photo that peaked the reporter's interest. In the end, instead of receiving a small blurb in the newspaper, which was what we really expected, she in turn got a front-page story complete with her photo and references to both her business and her love for gymnastics. Plus, this was a very affordable decision because the client could never have afforded an advertisement the size of that article generated.
The point that I'm trying to make is this. Sometimes small-business owners need to depend on the services of communication companies in order to secure media coverage. But whether you are dealing with a big agency or a boutique agency or a freelancer, it's always important to share every detail because sometimes it's the little details, which can make or break a story.
About The Author
Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at carolyn@motiontemps.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.
?>
News on Internet Marketing
Cyberset Distinguishes Itself from Other Internet Marketing Companies with Its Dedication to Personalized Service
LOS ANGELES, Feb. 3, 2012 /PRNewswire/ -- As the private sector aims to further exploit the many benefits of e-commerce, more businesses are seeking high-quality Internet marketing services. For comprehensive ... Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"Los Angeles, CA (PRWEB) February 04, 2012 Internet Marketing Company, a search engine marketing company, announced today the results of the poll , "Which Link Building Strategy Works Best For You?" on the Facebook® platform. ... Internet Marketing Agency Command Partners Expands
Opens New Office, Announces New Services And Website (PRWeb February 09, 2012) Read the full story at http://www.prweb.com/releases/interactive-agency/command-partners-expands/prweb9180744.htm Internet Marketing Expert Cheryl Heppard Teaches Strategies to Attract Clients and Increase Profits
Host of Get Busy With Clients to lead monthly group coaching call for members on how to implement a strategic marketing plan that attracts clients and increases revenue.West Bloomfield, MI (PRWEB) February 08, 2012 Cheryl Heppard, business and marketing coach, will be leading a group coaching call for holistic practitioners, healing professionals, coaches and solopreneurs for members of her Get ... An Internet Marketing Company With a Big Heart
Web Marketing Pros is Donating Internet Marketing Services to Outreach International(PRWEB) February 02, 2012 Jacksonville Beach, Florida based Web Marketing Pros is donating Internet marketing services to Outreach International, an organization which provides long-term investments to generate growth in marginalized regions and countries.“We will be giving Outreach International free Internet ... People Polled on "What is the Best Link Building Strategy to Get a High Page Rank Website?"
Internet Marketing Company ( http://www.internetmarketingcompany.biz ) Reveals Results of the Poll, "In Your Opinion, What is the Best Link Building Strategy to Get a High Page Rank Website?" on the Facebook® Platform (PRWeb February 07, 2012) Read the full story at http://www.prweb.com/releases/seoservices/internetmarketingconsult/prweb9175836.htm Audience Management and Internet Marketing
From March 22 to 23, 2012, the annual eTarget conference is taking place in Moscow. It is the premier event in Russia where businesses interested in online marketing and brand management can meet brand marketers and proven practitioners, learn and get inspired from detailed case studies. Local Lighthouse Changes How Internet Marketing and SEO Companies Do Business With the Introduction of New Online Portal
The Orange County based Internet Marketing and SEO Company, Local Lighthouse, has announced the arrival of its new online portal, PARC, making it easier for clients to assess the performance of their site. Through PARC, Local Lighthouse hopes to make search engine marketing more accessible and easier to understand for small businesses across the country.Tustin, CA (PRWEB) February 02, 2012 Local ... Blizzard Reservation Engine Expands Reach With NEW Escapia API
Blizzard Internet Marketing, Inc., developers of the Blizzard Reservation Engine (BRE), are proud to unveil a newly developed website for The Vacation Company of Hilton Head Island. The website features a booking engine with real-time integration with Escapia, a popular property management software used by vacation rental managers.Glenwood Springs, Colorado (PRWEB) February 07, 2012 The Colorado ... Paton Internet Marketing Recognized by Constant Contact’s Corporate Office
As a Pillar Trustee and a proven leader in the community, Todd Paton and Constant Contact have brought highly successful outcomes to Paton Marketing Clients. Paton Marketing was recently recognized by Constant Contact as an exemplary business partner. Paton Internet Marketing is a progressive leader in the field of Search Engine Optimization, Website Development, and [...]
|
