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Marketing
Marketing
DoubleClick's
Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase.
Internet marketing company DoubleClick published its final
report over the bulk email marketing evolution this year. The figures show year-over-year
increase in delivery rates (cleaner emailing lists), and a decrease in open
rates and click-through rates. By Iulia
Pascanu
SEO
Copywriting Makeover: Good Rankings but No Sales Part 1 of 2.
It's been a myth for as long as the Internet has been
in existence. Get good rankings and your site will be successful. I hate to
be the bearer of bad news, but that has never been the case. What you get when
you achieve good search engine rankings is a lot of traffic. By
Karon Thackston
SEO
Copywriting Makeover: Good Rankings but No Sales Part 2 of 2.
In Part 1 of this article series, we looked at a local
home security site that had fairly good rankings but whose conversion rate was
lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.
By Karon Thackston
Is CRM Technology
Living Up To the Hype?.
Over the last few years the buzz about CRM (Customer Relationship
Management) has grown extensively. It seems that every Sales & Marketing executive
is talking about it. A study conducted by Jupiter Media Metrix found that U.S.
businesses spent more than $5. By Mark
Levit
How
To Increase Your Website Traffic With Zero Cost.
How to increase your website traffic with zero cost'.
It's a bold statement don't you think. But, believe me it's true. You can increase
your traffic by 1000% with no cost involved if you do it the right way. Continue
reading if you want to know how. By Nas
Romli
Customer Retention
with a Personal Touch.
Personal contact with customers is a crucial element in
the success of any new business – and it’s one of the most common casualties
of growth. As a company grows, the president tends to fade away into his or
her office. By Tony Valle
The Sweet
Aroma of Highly Effective Marketing.
Highly effective marketing is accomplished when your marketing
materials and marketing strategy work together to reliably move your prospects
through your sales process. By Jeremy
Cohen
Permission Marketing
With Tip Sheets.
Use tip sheets to encourage clients and prospects to sign
up for your e-mail By Roger C. Parker
A Different
Perspective On The No-Call List.
The other day I received an e-mail from an internet marketer
who was bemoaning the fact that calling people on the no-call list is now illegal
and that puts such limits on marketing. He is far and away not the only one
with that viewpoint; I find it almost everywhere I look. By
Sandi Moses
A Simple Strategy
to Increase Profits.
In today’s competitive business environment it is essential
to find ways to reduce costs and increase revenues while keeping productivity
and quality high. One of the best ways to achieve this is through hiring and
retention of outstanding employees. By
Kathleen Gage
The
Psychology of Urgency: Make Them Want It Now!.
“I’ll think it over and get back to you.” “Sure, we’ll
do that someday.” “I need to check with my colleagues.” “Give me a call next
month, then we can set a date.” By Scott
Moldenhauer
Our
Accidental Top Page Rank in Google And How Little Difference It Makes (So Far).
Case study into keywords reveals how a firm of Amsterdam-based
copywriters achieved PR-3 listing in Google By
Angelique van Engelen
Why I like The Ads I Hate!.
It's been said that the antidote to liking/loving is not
hating, but indifference. So, when an ad makes you angry or disgusted or evokes
any other strong emotion, it has done it's job. By
Yvonne Finn
What I Learned
From a Woman's Magazine.
It's amazing what you can learn about marketing if you
can just find the time to spend in a dentist's waiting room. I was reading a
certain woman's magazine, which will remain nameless because of my allergy to
lawsuits. By David Leonhardt
How
Any DJ Can Increase Their Bookings and Profits by Using This One Stragegy.
The DJ industry is very competitive. There are many DJ’s
who are making huge amounts of money and then there are other DJ’s who are struggling
to find any gigs at all. By Owen Nicholson
Building
Brand Awareness Through Tradeshows.
Branding is a basic marketing concept that is designed
to set your products/services apart from the competition. By using a particular
name, phrase, design, symbol or a combination of these, you can create a unique
identity. By Susan Freidmann
Five
Marketing Nightmares and How to Prevent Them.
The success or failure of your trade show rests heavily
on how well you market your event. Marketing, when done right, can project a
positive image of your event, entice exhibitors to sign the dotted line, and
attract loyal customers. By Susan Freidmann
The
3 C’s of Getting Your Foot in the Door of a Prospect.
Are you frustrated with cold calling because of all the
rejection, phones slammed in your ear and being told to never call again? Wondering
how some sales professionals seem to always be at the right place, at the right
time? Feeling like you just can’t seem to get your foot in the door of any new
By Kathleen Gage
An
Often Overlooked Strategy for Getting Your Foot in the Door.
Most companies are constantly seeking efficient and cost
effective marketing and promotions strategies. It’s likely they are also seeking
strategies to increase sales through obtaining key information. By
Kathleen Gage
Proofreading for Profits.
How to avoid mistakes that undermine your credibility
By Roger C. Parker
The Right Tools
for Your Marketing Job.
Time is money; undoubtedly one of the oldest clichés in
existence. Have you ever thought about what it really means though? Is bending
over to pick up a penny worth your time? Maybe, but would it still be worth
it to cross the street for the same penny. Maybe not. By
Scott Foreman
Marketing Wine on the
Internet.
The Australian Wine industry is experiencing a tough time
as oversupply of product is creating downward pressure on prices. Large producers
have had their well publicised problems, leading to merger and takeover activity.
Small and medium producers are feeling the pinch. By
Darby Higgs
6 Must-Have
Element of an Effective Brochure.
Most brochures that businesses put out today end up doing
little to impact the sales of that business. By applying the 6 must-have elements
listed below you will transform you brochure from trash can lining into a powerful
sales tool. By Brett Curry
Brochures: The Ultimate
Sales Weapon.
"How brochures can help you stand out from the competition,
close the deal, and even build repeat business." By
Brett Curry
3 Ways
to Gain and Keep Customers Using Postcards.
In today’s competitive (sometimes cutthroat) marketplace,
savvy business owners need to constantly look for ways to get and, more importantly,
keep their customers. When used properly postcards offer a great opportunity
to do both. By Brett Curry
Does Your
Brochure Pass the Test ? - Part 1.
Your prospects will decided if they want to read your
brochure in the first 5 seconds they look at it. What kind of message are you
communicating in that five seconds? Will you make a favorable impression with
your prospect? Will you move your prospect closer to the sale? By
Brett Curry
Does Your
Brochure Pass the Test ? - Part 2.
In part one of this article we discussed the importance
of the look or appearance of your brochure. By
Brett Curry
Which is
Better: Digital or Offset Printing?.
As technology continues to improve, the quality of digital
prints also improves. Technology advancements have also made it easier for more
and more businesses to enter the printing industry. By
Brett Curry
Should You Advertise on TV?.
When people discover my background in advertising, the
questions flow. One of the most frequent questions is "Should I advertise on
TV?" By BIG Mike McDaniel
What Do Your Ads Say?.
Make a list of everything you think should be included
at one time or another, in one of your ad, be it radio, newspaper or Little
Jimmie's class play program. By BIG Mike
McDaniel
10
Choice Ways To Give Your Subscriptions A Boost.
1. Swap an ad. By
Ken Hill
3
Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits.
Sending direct mail to current and past customers is an
easy way to improve existing customer relationships, and drive revenue and profit
growth. By William Swayne
Great Marketing
is Like Making a Great Movie.
KNOW YOUR AUDIENCE By
Allison Bliss
Top 7 Internet
Marketing Sites for 2005.
Are you confused by what really works when marketing your
business online? By Jinger Jarrett
Reasons People Go to Church.
You can do a search of the internet and find lots of information
about the excuses people give for not attending church. Some of the most common
excuses seem to be that the worship services are boring, the beliefs of churches
and the person has other commitments. By
Timothy Fish
Three
Ways Flat Rate Conferencing Can Help Grow Your Business.
There is no question that teleconferencing is revolutionizing
the way that people do business, both on the Internet and offline. By
Tom Parker
4 Steps to
Selling More With Your Web Site.
Most web sites are more like stage sets than real buildings;
they make a good impression and they look substantial at first, but when you
open a door, you end up back stage in the dark. By
Charlie Cook
If You’re
a Marketer, You Should be Blogging.
Blogging has captured the interest of many across the
World Wide Web. The cold, robotic nature of the virtual world becomes warm and
cozy when we see personality and real life thoughts appearing on our screens.
Sometimes we make a connection with the blogger that leaves an impression. By
Craig Desorcy
11
Joint Venture Ideas To Get You Started On The Fast Track To Quick Profits.
1. Find someone in your target market that either publishes
an ezine or has a website. Ask them if they would like to join your affiliate
program and promote your offers in their ezine, or on their site. By
Liz Tomey
Use
Internet Marketing to Bring Customers to Your Local Business.
Millions of "bricks and mortar" businesses have websites,
but only a fraction of those businesses are using the Internet to bring in more
sales. It's an expense that they pay because "everyone else is doing it". Don't
settle for that. By Raynay Valles
How To Survive Speed
Networking.
Get More Clients From Networking – Follow The Rules Of
Dating. By Alan Matthews
How To Get Your Clients'
Attention.
“ Sorry, I was miles away “. By
Alan Matthews
Putting Your Website to
Work.
Websites have replaced the brochure as the “must have”
marketing tool for businesses large and small. While virtually every business
has a website, few are harnessing the potential of their websites and the internet
in general to promote and grow their businesses. By
Julie Chance
Making
Headway on a Slow Day: 9 Ways to Turn Down-Time into Productivity Time.
If you work from home, you know the kind of day I mean.
You made the calls. You revised those drafts. You sent out the emails. Where
is everybody!? As much as you used to relish a slow day when you were corporate,
it’s a little different when you’re playing boss to yourself. By
Dina Giolitto
Small
Business Marketing: Are You Using a Net or a Spear.
When I was back in college, over a decade ago, I decided
that when I was done I would run off to Alaska and work in the fishing industry.
By Jeremy Cohen
Can You Steal
Sales From Other Categories?.
Yes, to grow and expand brand sales, you can increase
the range of possibilities to increase sales. Increasing the number of situations
your product is used in, can have a powerful effect on sales. Just how can you
expand the range of situations in which people can use your product or service?
By Shannon Garrie
Warning!
The Person Doing Your Marketing May Not Even Know How to Market Themselves!.
As a business advisor I work with clients helping them
gain visibility within their market. Without sounding too arrogant or bold I
can safely say I have earned the right to do this. By
Kathleen Gage Speaker
Top 3 Viral Marketing
Techniques.
Interested in finding a way to literally draw new customers
to your website without doing anything? Have your visitors feel exited about
telling other people about your website? Then don’t stop reading here! By
Michael McLaughlin
Basic Marketing Dope.
Sometimes the simplest data is the best. Marketing is
not complex if you know the basics – that’s true with anything by the way. Here
are some tools that are brilliantly simple and with them you really won’t have
to sweat the small stuff. By Joy Gendusa
Public Relations — A Free
Lunch?.
Seems like everyone is looking for the proverbial free
lunch these days, particularly when it comes to marketing communications. Well,
I hate to burst anyone's bubble, but there's no such thing. However, there are
ways to stretch your budget and marketing public relations (PR) is one of them.
By Claire Cunningham
2005 Super Bowl
Ads... Winners & Losers.
Well, Super Bowl XXXIX is history. Too bad for the folks
who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon
team won. By John Jordan
3 Elements
to a Deal-Sealing Classified Ad.
Have you ever wondered why your perfectly fine classified
ad fails to attract the attention you desire? There should be dozens-no, hundreds-of
perspective buyers swamping your e-mail inbox with offers. By
Donald Lee
More Marketing Dope.
Direct marketing can make you very successful, but you’ve
got to understand the basics. Here are some more gems of the industry that can
take you from being a diamond in the rough to the luminous bling-bling. By
Joy Gendusa
Rules
of Thumb for Marketing to Your Past Customers.
Keeping in touch can dramatically increase business, when
done properly. By Joy Gendusa
Direct Mail
– Don’t Assume, Just Test and Track.
Where to Start: By
Joy Gendusa
NoInvaders.Org
Proves to be "Interesting" and "Useful" in its Debut.
The immigration reform Web site "NoInvaders.Org" recently
saw an escalation of Internet traffic on February 9, with an increase from 9
visits a day to 275 visits, and is maintaining a high traffic count daily thanks
mostly to a press release sent in January to over 100 newspapers nationwide.
By Jim Wood
Writing Marketing Copy
That Sells.
When your prospects see your marketing materials, your
brochure, your web site or your ads you want them to read them. You want prospects
to read not just the first sentence but the majority of your copy. By
Charlie Cook
Learn
The Five Key Steps To Getting Free Publicity.
For many of us, the idea of getting free publicity can
be a confusing and daunting task. So why do it? Because free publicity really
works and if you are looking for ways to attract new customers to your internet
business, free publicity is by far one of the best ways to do it. By
Dianne Beiermann
Marketing
or Selling -- Which Is More Important?.
A question I often get from clients and students goes
something like this: "I've been collecting marketing ideas... and I have a drawer
full! I also have a stack of promising leads I've accumulated. By
C.J. Hayden
Affordable
Advertising for Your Home Business.
Marketing and advertising a home business takes a lot
of time, commitment and work. Those who say all you need to do is put up a website
and watch the cash come in couldn't be further from the truth! By
Terri Seymour
Give
Your Web Site a Small Business Marketing Tune Up.
Your web site is like your car. Both are significant investments
that require the right features and regular and proper maintenance to ensure
maximal satisfaction and performance. By
Jeremy Cohen
7
Profit Producing Reasons Why Every Successful Service Professional Needs A Web
Presence.
Your business website is a critical aspect of being able
to start and continue conversations with potential clients. It’s the ultimate
self-service window for potential and current clients who come to you interested
in your services and/or products. By
Michael Port
Service
Professions: Does Your Website Follow These 5 Simple Rules For Getting More
Clients?.
There are literally thousands of different options, styles
and formats to choose from when designing your service professional business
website. But there are 5 things every site needs to be successful: By
Michael Port
How
To Use Color On The Web To Get More Clients Than You Can Handle.
You only have one opportunity to make a first impression,
and your website is often the first contact you have with a potential client.
As a representation of you and your business, it’s important to ensure it conveys
the right impression. By Michael Port
How to Sell
Your Products and Services Now.
Need some ideas to kick-start your sales? Or maybe you’re
looking to increase them or add some pizzazz to your campaigns? Try some of
these ideas! By Diana Barnum
*7*
Laser Focused Secrets to *Close* Every Sale-EXPOSED!.
Are you ready? By
John Di Lemme
2 Step Marketing.
Do it Right. By
Joy Gendusa
The ONE Thing
YOU Should Focus On Right Now.
Let me just start out by saying that I cant tell you what
that "one thing" is. It is for you to choose, and for you to do. By
Lynn Terry
How to Get Some
of Paris Hilton’s TV Time.
When your book is mentioned on television, sales go up.
Immediately people start looking in book stores and on the internet to find
out how to buy it. The more people hear about it, the more they want the book.
When several shows are talking about the book, it become a best seller. By
Dr. Letitia Wright, D.C.
How to "Really Get Your
Customers".
What Really Makes Your Postcard Mailing Successful? By
Steve Conn
Postcards Work.
What's the fastest, simplest and cheapest way to promote
just about any business? By Steve Conn
The Marketing
Secret Every Child Knows.
Little Kids Ask Until They Get What They Want. By
Steve Conn
The Words That Sell.
What You Say, Who You Say It To, How you Say It: By
Steve Conn
Introduction
to Marketing for 1st time business owners.
Marketing is determining which orders you would like to
win. Selling is getting out there and winning orders once you have decided which
orders you would like to win. Marketing is a continuous process of creativity,
research, testing, analysis, development and implementation. By
Ben Botes
How to Write Your News
Release.
Follow this step-by-step process to write and expose your
news. By George Torok
Increase
Repeat Business and Referrals with Direct Mail.
So you have been writing mortgages like crazy now for
the last few years. You have a pretty big database of customers and hopefully
you have been getting and keeping full contact information for them. An organized
database is the first key to customer retention. By
Joe Niewierski
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First published in 2009, the free glossary of internet marketing terms ‘What the @%!* Does THAT Mean?’ has been downloaded by thousands of IMers who want to stay in the loop with current terminology. Its creator, Kerry Finch, has just released the 2012 edition.Queensland, Australia (PRWEB) January 31, 2012 Kerry Finch has just released the third, and still free, edition of her popular glossary ...
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