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Articles Index >> Marketing

Marketing

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Joint Venture Your Way to Extraordinary Sales!.
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know! By Kimberly Stevens

Raise Your Fees Overnight!.
Do you want to make more money? By Kimberly Stevens

Want to Make More Money? Fish in a Bigger Pond!.
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan’s turn. “When I first started my business, I felt uncomfortable charging for my services. By Kimberly Stevens

Get More Clients Now!.
Although David has been a graphic designer for a decade, he’s only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele. By Kimberly Stevens

Start Your Sales Engine!.
Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples … By Kimberly Stevens

Are Your Clients Buying What You're Selling.
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. By Kimberly Stevens

Positioning for Profits!.
Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. By Kimberly Stevens

It's a Numbers Game!.
Three years ago, Paul left his corporate job to launch his freelance writing career, and he’s done relatively well. He has a group of regular clients that keep him going, and they are happy with his work. By Kimberly Stevens

New Sources for Targeted Web Site Traffic.
Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. By Lee Traupel

How To Create a Perpetual Traffic Generator.
What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? By Michael Southon

Entrepreneurial Traits that Drive Sales.
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business – you! Many small business owners are so busy figuring out how to increase sales and revenue they forget to grow themselves as business owners. By Sharron Senter

Intro to the Traffic Exchanges.
Even if you've been marketing on the internet for only a very short time you've no doubt come accross 'traffic exchanges'. The number of exchanges out there is staggering, so if you need to know what these things are all about read on. By Brennan Howe

Internet Direct Mail Is Different: 14 Things To Remember.
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. By Aran Kay

Profound Knowledge.
Profound Knowledge By Peter Andersen

$10 Per Click - Do They Know Something We Don't?.
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). By Neal Lebar

USP - Unique Selling Propositions.
If you have competitors, then you should have at least one Unique Selling Proposition (USP). The more REAL ones you have, the better - for your Branding, your business recognition, and your sales! By Scott 'Gears'

The Marketing Person You Think You Aren't.
Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success…I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. By Beth Woodward

Taking the Mystery out of Marketing.
Knowing where to start to improve your marketing can be a bit of a mystery. By Charlie Cook

Uncover Your Hidden Markets.
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments. By Bob Leduc

A Magic Number for Writing Sales Letters.
When I write sales letters for my clients, one rule I always start with is The Rule of 7. By Matthew Cobb

3-Levels of Successful Selling.
Any selling approach that lacks a proven strategy, a practiced proficiency for its application and most significantly, a full understanding of its psychological, human behavioral import – is at best, a wishful endeavor. …Paul Shearstone 2003 By Paul Shearstone

The Art Of Cold Calling.
I know, don't groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. By Sue and Chuck DeFiore

Long Sales Letters vs. Short Sales Letters.
Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. By Matthew Cobb

Grow Sales Using Image Tactics.
In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication to the game. By Sharron Senter

OK People - Let's Get Real!.
It's all about numbers - or so some ezine publishers would have you believe. By Cathy Bryant

What Our CAT Taught Me About Marketing!.
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! By Cathy Bryant

Chicken Little and the Disintermediation Myth.
If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. By Paul Shearstone

Hit the target: Target your advertising to make it pay off.
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising. By John Moore

Targeted Traffic - How Will You Achieve It?.
Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell? By Matthew Zavadil & David Huizar

Triple Your Profits Easily With The Right "USP".
Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet? By Matthew Zavadil & David Huizar

Personal Branding Techniques for Real Estate Agents and Brokers.
A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. By Dan R. Vella

5 Ways to Encourage Impulse Purchases.
I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. By Bobette Kyle

NINE POWER WORDS TO "PUNCH" UP YOUR ADS.
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. By Martin Cargill

How To Attract Buyers Using The Right Sales Terminology.
It is always important that you use the right terms when marketing your product to potential buyers. The right terminology may mean increased enquiries for your product and possibly more sales. By Abdallah Khamis Abdallah

The Truth About Joint Ventures.
By Jason Mangrum

10 Ways To Get More Profit From Your E-zine.
Publishing an e-zine will help you to strengthen your status as an expert in your field and convert more of your visitors into customers. By Ken Hill

Are You Giving Your Customers Enough Reasons To Return To Your Business?.
Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis. By Karin Manning

How To Make An Extra $100,000.00 Each Year.
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE By Karin Manning

"Do Not Call List"...Death Knell For Leads Programs?.
I'd pay close attention to this for awhile. There are implications for leads programs especially. By Michael Lemm

Is Network Marketing Easy??.
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that to be a shame. By Michael Lemm

PowerPositioning: WillYouAcceptThisRose.com.
Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. By Peter Andersen

Profiting From Mistakes.
For many years now, getting traffic from search engines when people misspell a word has been a popular technique. I've often read that you should include spelling errors in the meta keyword tag on your page. Unfortunately, there is a problem with this advice. By Sean Burns

Sales Coaching... Fact or Fiction?.
The old adage in selling has always been, “Find out what they want, then, give it to them.” The fundamentals of selling are clearly that elemental. The application thereof, however, continues to be the litmus test that quickly separates the skilled from the rest. By Paul Shearstone

Traffic Generation Tutorials. Article 1 of 10 Bi Weekly Articles.
This article will be continually updated with your feedback and updates will appear http://www.its-brilliant.com/0001.html. Please See Contact and Reprint details at end of Article By Mal. P. Bailey

How One Free Advertising Method Can Transform Your Income.
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it. By Al Martinovic

Generating Publicity For Your Business: Knowing Your "Media Market" Is Critical.
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. By Todd Brabender

Internet Marketing, Fact Or Fiction?.
I'm sure you've seen it before, your inbox overflowing with promises of making millions in the span of a few weeks. If your like me you have these "opportunities" safely tucked away in your recycle bin faster than you can say "Spam", By Adam Buhler

A Common Problem.
During a survey of my new subscribers, I heard many common challenges facing online marketers today. By Adam Buhler

The Ugly Side Of Internet Marketing, What The Gurus Won't Tell You!.
Did that headline grab your attention? By Al Martinovic

How to Successfully Promote your Business to an International Audience.
Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market. By Marie-Claire Ross

When Elephants Dance on Wooden Floors.
Imagine that you've just won a vacation to a beautiful tropical island. You are told it's a magical place where all your dreams will come true. The only requirement is that you must visit a secret cabin hidden in a mystical enchanted forest, and watch a special presentation from beginning to end. By Steve Brunkhorst

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them.
MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product By Susan Carter

It's the Little Details that Can Make or Break a News Story.
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. By Carolyn Moncel

What You Know Can Work Just As Well As Who You Know.
We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, the same can be said in media relations. By Carolyn Moncel

Are There Secrets to Gaining Media Coverage?.
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe. By Carolyn Moncel

Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test.
Business owners should be more like doctors. By Dr. Lynella Grant

The Damaging Admission--a Persuasive Technique.
We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. By Matthew Cobb

Fishing For Ezine Subscribers.
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear. By David Leonhardt

The Damn Truth About Network Marketing.
The Damn Truth About Network Marketing: How I Was Wrong and How You Can Learn From My Mistakes by Scott Lucas © 2003, http://www.WebCashLeads.com/2894 By Scott Lucas

6 Steps To Get "Slightly" Famous.
A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. By Steven Van Yoder

Life After Press Release Distribution?.
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. By Carolyn Moncel

Buying Radio? Read This and Don't Waste Your Money.
Buying radio? Then find out how to make the most of your investment. By John Jordan

Building Downlines and Keeping Them.
know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like you`re hitting a brick wall. After a few months, you give up, and try something else, or give up completely. By Anna-Marie Stewart Venton

I WANT To Be An Online Marketer!.
Where do I start if I want to be an online marketer? Tough question, huh? By Anna-Marie Stewart Venton

Tips on Avoiding Scams.
One thing I think we ALL agree on: There are way too many scams out there. Both online and off. Things like: By Anna-Marie Stewart Venton

How "Available" are YOU?.
The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to your location (if you`re in the USA)?? By Anna-Marie Stewart Venton

Email Marketing Tips.
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way. By Anna-Marie Stewart Venton

The Nuts And Bolts Of Traffic Exchanges.
Traffic Exchanges. What are they? How do they work? What do they do? By Anna-Marie Stewart Venton

The Nitty-Gritty Of Ezine Publishing.
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. By Anna-Marie Stewart Venton

Forget The Hype!.
So you`re new to the internet, and want to learn everything you can about internet marketing. Or at least the essential basics, and you want a place to go to find the answers to all of your questions? By Anna-Marie Stewart Venton

How to Tap in to the Holiday Publicity Bonanza.
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. By Bill Stoller


Make front page news by NOT inviting the media.
Not a single reporter showed up at our news event. And we were THRILLED! By David Leonhardt

The Top Ten Rules of Effective Networking.
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time. By M.E. Callan

5 Keys To A Successful Ezine.
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order. By Al Martinovic

The Most Important Marketing Tool.
As an online marketer, there are many tools available to help you succeed.Some are free , while some will cost you money.Essential tools include a computer , an internet connection and the various softwares.Everywhere you turn nowadays, 'gurus' will tell what you need to do in order to succeed. By Nicholas Dixon

A Revolutionary "NEW" Dimension in Sales.
A Revolutionary 'NEW' Dimension In Sales: Make many more closings in the same amount of time! By Art Nelson and Linda Carlson By Linda Blew Carlson


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