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Articles Index >> Marketing 2

The AdSense Factor

by F. Terrence Markle

The AdSense Factor
By F. Terrence Markle

Google describes AdSense as "a fast and easy way for web site
publishers of all sizes to display relevant Google ads on
their web site's content pages and earn money." The AdSense
ads displayed by Google on your site are matched to Google's
interpretation of the content theme of your site. In this
manner, the AdSense ads will be of interest to your site
visitors looking for the unique content your site offers to
them.

AdSense is a system where Google places its AdWords ads on
the content pages of non-Google web sites. It is a pay-per-
click (PPC) service where webmasters are paid a portion of
the revenue collected by Google from the advertisers. The
advertiser pays Google a pre-determined amount each time a
web site visitor clicks on an AdSense advertisement.

AdWords is the Source of AdSense Income

AdWords ads are the source of all the AdSense income you are
able to generate. As a result, you need to fully understand
the AdWords system in order to appreciate how the AdSense
system works.

Google describes AdWords as "a quick and simple way to
purchase highly targeted cost-per-click (CPC) advertising,
regardless of your budget." These paid ads (sponsored links)
are displayed by Google on the search engine results page
along with the non-paid (natural results) for a given keyword
search.

In order to create a Google AdWords ad, it is necessary to
specify what keyword or keyword phrase must be input by the
visitor before your AdWords ad will be displayed. In addition,
you need to set the maximum amount that you will pay to Google
for each click on your AdWord.

There is a nominal activation fee but Google does not have a
minimum monthly charge. Google provides an account Control
Center that allows you to track the performance of your ad.
The ad will be displayed within minutes to the searchers after
your account billing information has been submitted to Google.

AdWords ads must adhere to specific Google requirements. The
title can contain up to 25 characters, the ad text can have
up to 70 characters and the display URL must be less than 36
characters.

AdWords Ranking

Google will rank an AdWords ad based on the maximum CPC, the
click through rate (CTR) and the relevancy of the ad text.
Google prefers relevant and well-targeted AdWords ads. Google
determines ad placement using the value formula: CPC x CTR.
The ad is placed higher as the valuation rises. It’s possible
for an advertiser to have a high rank position with a low CPC
if the CTR makes the value to Google higher than other ads
with a higher CPC.

Google requires a minimum CTR in order to protect the AdWords
program value for its users. The CTR of all AdWords ads are
monitored by Google on a continuous basis. An under-performing
AdWords ad may be disabled by Google if the CTR does not
improve.

AdSense Program

You need to apply and be accepted by Google before you can
display the AdSense ads on your web site. They are very
particular about the sites that are eligible and accepted.
Google’s name is on the ads and they cannot risk hurting the
perceived value of the AdSense and AdWords programs.

Google requires you to comply with their program policies if
your website is accepted into the AdSense program. Otherwise,
your website may be dropped from the program.

Your site must be content-focused to be accepted. Google wants
sites that offer high quality information or rich in relevant
content. You should have lots of interesting and informative
content for your site visitors.

As previously mentioned, AdSense is a program in which you get
paid for your web site visitors clicking on targeted AdWords
ads placed on your site. A click through is when a visitor
clicks on one of the ads. The ads are placed in a display box
that you put on your website in a location that earns you
money.

You have a chance to make a significant amount of money if
the AdSense box is placed in a strategic location on your site
and you have sufficient targeted traffic.

The AdWords advertiser pays as little as $0.05 per click up to
$100 per click depending on the unique keywords. The AdWords
campaigns are usually budgeted for a specific period of time
by the advertisers.

Contextual Advertising

Google uses proprietary algorithms to determine the content
on each page of your web site with an AdSense box. It will
identify the AdWords ads that are contextually relevant to
your website visitors based on the content of your site. The
identified AdWords ads are then displayed in your AdSense box.
The ads on your site are the same ads that appear on the right
side of a Google search results page for a specific keyword.

Contextual advertising is the process of displaying ads on a
web site that are targeted to the individuals visiting the
specific web site. The Google contextual advertising system
scans the content text on your web site for keywords on each
web page with the AdSense box. Google will display ads on
each web page based on what it believes is the keyword theme
for that specific page.

For example, if Google determines that the theme of a specific
web site is about "fishing" then fishing-related AdWords ads
will be displayed in the AdSense box. The ads about fishing
are an approximate fit to the context or subject of the web
page as determined by Google.

Monetize Your Content Rich Website

Every webmaster with high-quality and focused web page content
can monetize their knowledge and expertise by using AdSense.
You need interesting and informative content on your site in
order to bring free and targeted traffic to your web site and
capitalize on the AdSense model.

You can generate revenue on your AdSense website on a
consistent basis if your web site has a focused theme with
targeted traffic. It's a good idea to have multiple pages
with rich content on various topics that are centered around
the specific theme of your website. Google can then target
relevant ads to display on each web page that contains the
AdSense box.

Google performs all the technological work for you to use the
AdSense program. After your web site is accepted into the
AdSense program, you obtain the HTML code to insert into your
web pages from Google. The code will incorporate whatever
specific customization you choose for the AdSense box.

It does not take very long before relevant ads appear on your
web pages. If the ads are not relevant then you need to modify
your content and keywords to help Google isolate the theme of
your site. This will involve trial and error.

AdSense Factor

The items needed (I call it the AdSense Factor) to make
substantial money using the AdSense program include:

* A website with multiple web pages with a central content
theme that draws significant targeted traffic.

* Relevant ads with high click values that are relevant to
the theme on each web page.

* A high click through rate by your website visitors.

Website Central Theme

Your website should be based on a specific theme. This is
where brainstorming comes into play. You need to spend ample
time determining what the theme of your site should be.
Generate a list of all your skills, capabilities and areas
of interest as you would in developing a niche market.

Select one or more of the niches and identify a keyword
phrase to be the central theme of your web site. Identify the
"wants and needs" of individuals in that niche that desire
information to be satisfied or produce a solution to a problem.
In your brainstorming session, identify all the keywords you
can that relate to the central theme.

As an example, assume your central keyword theme is "fishing."
Potential supporting keywords could include (depending on
the direction you take): fishing rods, lures, tackle, bait,
gear, reels, boats and a long list of related items. You then
need to develop a separate web page for every keyword item
that you use to support the central theme.

Keyword Page Content

Each keyword page needs to have quality content that would
be of interest and informative to your prospective visitors
looking for information. You can develop the content yourself,
use existing free information or pay someone to develop the
content for you.

As a starter, you should attempt to generate the content
yourself. Research each topic keyword and write articles of
200 to 600 words. The articles should be informative and rich
in keywords for each web page with an AdSense box. Remember
that "more" is better. The more content-related pages you have
then the more AdSense ads you will be able to display and
hopefully the more money you will make.

If you believe that you absolutely cannot write articles for
whatever reason then look for existing free articles on your
web page topic(s). You can also hire a freelance or ghostwriter
at very reasonable rates to write articles for you. The choice
is yours on how you proceed to get content for your web pages.

When you write your own articles, try to write your articles
as if you were talking to someone. Plan on inserting the
keyword or keyword phrase in as many places that make sense.
The keyword density should be in the 5 to 10% range. This
means that the keyword should be included about once every
10 to 20 words in the article. In order to help Google
determine the theme for each of your web pages with the
AdSense box: use headings and subheadings, use "h1" through
"h5" tags where appropriate to add attention and make all
keywords bold "b" text in your articles.

Conclusion

You need to consider implementing AdSense on your site if
you want to make money from advertising. Google has made it
relatively easy and clear to monetize your website through
the use of AdSense. The steps involved in the process are:

* First - develop a central keyword theme for your website
that contains informative and quality information desired by
your targeted visitors.

* Second - develop multiple content rich web pages with
individual keyword themes that are focused around your
central keyword theme.

* Third - apply and get accepted into the Google AdSense
program.

* Fourth - install the AdSense ads box on each content web
page with a defined keyword theme.

* Fifth - drive targeted traffic to your website where a
percentage of your visitors looking for your informative
and quality information will click on the AdSense ads.

* Sixth - collect and enjoy the money paid to you by Google
for the clicks on each ad you presented to your visitors.

Keep the "AdSense Factor" in mind when developing your web
pages and your visitors will have a high interest in your
content. This will lead to your visitors clicking on the
AdSense ads and putting money into your pocket.

F-R-E-E special report "The Niche Report"
with Master Resale Rights:
http://www.QuikSystems.com/report/niche.htm

F-R-E-E special report "The AdSense Report"
with Master Resale Rights:
http://www.QuikSystems.com/report/adsense.htm
=======================================================

About the Author

Copyright (C) 2005 - F. Terrence Markle has been involved with startup opportunities for over 5 years. He has consulted with public and private companies in marketing, financial and operational capacities. Terry has been involved with Internet businesses for over 4 years.

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