Newsletters – Keeping Your Customers Informed

Download eBooks and Software

Ipad Video Lessons - Big Seller!
38 Million Ipads Sold... With No Ipad Instructions! That's Where You & I Come In. Works With Ipad & Ipad 2. Get Your Ipad Video Lessons Affiliate Tools... Http://ipadvideolessons.com/affiliate

100% Commissions - $8.67 Epc - Quick Click Commissions
Make Money From Your Facebook Account - No Websites, No Cost, No Fuss... $8.67 Epc -- Affiliates: 100% Commissions On All Products -- Competition Details: Http://quick-click-commissions.com/affiliates

Surveyspaid.com
New Design Is Getting *insane* Conversions (4%+)! If You Promote Surveys, You Need To Give Our Site A Try- We Promise You Will Be Happy! We Use Geotargeting And Downsells. Converts Great With International Traffic. Email Followups With Your CB Id!

Proflightsimulator #1 Flight Sim Game ($66.50 Per Month! +$7 Bonus
We Are The #1 Flight Simulator Game On CB For A Reason! Insane Conversions Of 14.6% + *recurring* Monthly Comms Of $66.50 Per Order + $97 Upsell. We *crush* Our Competitors! Get Your Tools At: Http://www.proflightsimulator.com/aff

The Magic Of Making Up (get Your Ex Back
A Hungry Crowd That Is Desperate For Help Makes You A Lot Of Easy Sales. Help Keep Relationships Together And Make 75% Commission Too. Virtually Unlimited Traffic Now And In The Future. For Free Articles, Video And Help See Affiliate Page.

Articles Index >> Marketing 2

Newsletters – Keeping Your Customers Informed

by Justine Curtis, Enable UK

Do you keep in touch with your current and previous customers? Do you keep them updated by email? Are you building an email list of your potential new customers? What about the prospects that you’ve been meaning to contact?

Having your own opt-in, permission based electronic newsletter might just be the answer. It is one of the most effective marketing tools you can use and it is fast, personal and inexpensive.

Many businesses use email newsletters to introduce themselves to new customers and to maintain contact with existing and past clients. By sending useful and relevant information on a consistent, regular basis, you maintain constant contact without the risk of irritating and alienating your customers. Your email newsletter will also enhance your credibility and increase sales.

The following article offers advice on how to produce your own newsletter. For more detailed information on how to establish credibility and build online relationships, download our guide “Building Online Relationships” here: http://www.enable-uk.co.uk/html/book_4.html

Producing your newsletter doesn’t have to be a daunting task. The first thing you need to decide upon is the frequency of publication. This is could be based on how much time you can devote to writing each month or possibly the frequency of new offers or products you would like to extend to your potential customers. A frequency of bi-monthly to monthly has been shown to achieve the best results and will probably be a comfortable pace for both you and your readers.

Next you will need to decide upon a format for your newsletter. You can use a graphical format that will allow accurate tracking of open rates, links visited, etc or a text only version that offers a higher level of deliverability. Both have their advantages and disadvantages and a more in-depth look at these can be found in our guide: “Building Online Relationships” which can found here: http://www.enable-uk.co.uk/html/book_4.html

If you wish to proceed with a graphical design you will next need to produce a template design for your layout. Many email list management companies provide online templates for their customers and with many you can also upload your own template. Once this is set up you simply type or paste in your text information online, and an HTML newsletter is automatically created for you.

Now it’s time for the content of your newsletter. Concentrate on topics that your readers will be interested in and offers or product announcements that are appropriate to them.

For example, I once bought some printer ink from an online retailer that offered me the opportunity to sign up for their special offers newsletter. Every month, regular as clockwork, I receive the latest special offers via email. These offers not only include ink, but also other stationary items that may be appropriate. It always prompts me to check my ink supplies, along with my stocks of stationary and a whole range of other similar items before deleting it. If I didn't get that e-mail from them, I would have probably bought the next batch of ink cartridges from whoever came up in an online search. And as it saves me time and because keeping these things all in one place is easier for me, they also now get my orders for stationary items as well.

Your newsletter could be product offerings and special offers mixed in with useful product reviews, or it may be a recap of what's going on in your industry or tips useful to your customers. If you aren't a writer there are often articles available for reprint in most industries. Most of these are available to use free of charge providing that you include a short bio and link back to the writer’s web site. Make sure the content you use has relevant value to your readers and is not just a topic that interests you.
Once written, make sure you archive the newsletter on your web site for additional content and make the archives available for browsing. This will also improve your search engine rankings as the content will be highly relevant and targeted to your customers. Having an archive will also encourage new subscribers as they find you through your articles.

Most web hosts have some mailing list capability, or you can compose and mail your newsletter in Outlook. If you intent to build a sizable list it is often best to use one of the many third-party mailing services, these also take care of the opting in/out process and make sure you adhere to all legal requirements.

I would recommend Vertical Response whom we have used for several years to manage our lists. They can be found here: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0

Top Tips for successful email newsletter campaigns:
Getting Subscribers:
·Do not purchase, trade or borrow an email list
Sending email to people who have not specifically requested to receive your mailings (opting in) is almost always regarded as spam. You will succeed only in alienating your potential customers.

·Make signing up and un-subscribing easy and visible
Add a sign-up form to your home page and if possible, somewhere on every page of your web site. You can also ask your customers whether they would like to sign up when you speak with them in person. You may want to ask subscribers only for their email address, first and last name, and one or two other questions such as their interests. This will allow you to target future mailings but not put off your prospects by being too invasive. In general, the less information you require, the more likely people are to sign up.

·Use double opt-in registration
There are two standard methods for online registration, single and double opt-in. Single opt in requires that you enter an email address into a web site and click on the sign up or subscribe button. With double opt in you will be sent an email to the address you have used when signing up and you will need to click a link on it in order to verify that you wish to receive the publication. Double opt-in is the preferred method because it requires confirmation and therefore establishes that it is the owner of the email address that has signed up.

·Link to your privacy policy
Place a link to your privacy policy near to your list subscribe form. Your policy should describe how you handle the information you collect and how people can contact you in case they have any concerns or questions. It is also a good idea to confirm that their information will not be sold, rented or passed on in any way to any third parties.

Maintaining your subscriber list:
·Send a welcome message to each new subscriber
When you receive a subscription request, send a welcome message immediately. Include a description of what they will receive and how frequently, and how to unsubscribe. It is also a good idea to try to get them to return immediately to your web site. You can offer a timed discount or a link to previous free articles, anything you think that might get them to look again at your offering.

·Keep accurate sign-up records
Occasionally you or your Internet service provider (ISP) may receive a spam complaint from someone who forgot they subscribed to your list. Keep accurate records that include the date and web address from which they signed up. Using a third party mailing service should prevent this.

·Ask your members to opt in again if you are using an older list
If you have not sent a mailing for a while, ask subscribers to indicate that they want to continue to remain on your list by sending you an email, clicking a link or visiting a web page. Make it as simple as possible to reaffirm their interest to avoid losing potential customers.

·Remind people that they subscribed
Include a standard heading each time you send a message. A short note such as “Thank you for subscribing to our newsletter” will remind recipients that they requested your mailings and that the content of the newsletter will be of interest to them.

Producing an effective newsletter:
·Avoid spam terms in your subject line and message text
If your message contains words frequently used by spammers, people will delete it and possibly file a spam complaint. ISPs often filter emails with suspicious subject lines; also note that it is illegal to use deceptive or misleading ones. Avoid obvious spam words like “free” and if in doubt, good mailing services offer a free spam check facility prior to your newsletter being sent out. They will actually scan the newsletter and alert you to any words that might set off the spam filters.

Vertical Response offer this service, click here for a free trial: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0

·Include your physical address and phone number
Put your phone number and postal address in your message. This allows readers to contact you to place an order or inquire about your services. In addition, legislation in some countries requires that physical addresses are included on commercial email messages.

·Send your mailings regularly
Keep in touch with your subscribers frequently so they don’t forget they signed up to receive your mailings. They will begin to anticipate your messages if you adhere to a regular schedule.

·Reply promptly to each inquiry or spam complaint
If you receive an inquiry or a spam complaint, respond to it as soon as possible. Always include the subscriber’s sign-up information with your response.
Following these simple suggestions will help you retain your subscriber base, which is fundamental for a thriving permission-based electronic newsletter or marketing campaign.
If you are considering using a third party mailing service, I would recommend that VerticalResponse's iBuilder is the email marketing solution you need to build your opt-in mailing lists, publish your online newsletters and manage your direct email advertising campaigns, right from your browser.
Click the link for a free trail: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0

About the Author

Is your web site driving high quality, targeted customers to your business? Our proven Internet Marketing solutions make your web site work harder for you. For a complete range of Internet marketing and advertising resources to improve search engine positions visit Enable UK. Stop losing customers to your competitors and make more money from your web site TODAY. www.enable-uk.co.uk

News on Internet Marketing

Cyberset Distinguishes Itself from Other Internet Marketing Companies with Its Dedication to Personalized Service
LOS ANGELES, Feb. 3, 2012 /PRNewswire/ --Â As the private sector aims to further exploit the many benefits of e-commerce, more businesses are seeking high-quality Internet marketing services. For comprehensive ...

Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"Los Angeles, CA (PRWEB) February 04, 2012 Internet Marketing Company, a search engine marketing company, announced today the results of the poll , "Which Link Building Strategy Works Best For You?" on the FacebookÂ® platform. ...

Internet Marketing Expert Cheryl Heppard Teaches Strategies to Attract Clients and Increase Profits
Host of Get Busy With Clients to lead monthly group coaching call for members on how to implement a strategic marketing plan that attracts clients and increases revenue.West Bloomfield, MI (PRWEB) February 08, 2012 Cheryl Heppard, business and marketing coach, will be leading a group coaching call for holistic practitioners, healing professionals, coaches and solopreneurs for members of her Get ...

An Internet Marketing Company With a Big Heart
Web Marketing Pros is Donating Internet Marketing Services to Outreach International(PRWEB) February 02, 2012 Jacksonville Beach, Florida based Web Marketing Pros is donating Internet marketing services to Outreach International, an organization which provides long-term investments to generate growth in marginalized regions and countries.â€œWe will be giving Outreach International free Internet ...

People Polled on "What is the Best Link Building Strategy to Get a High Page Rank Website?"
Internet Marketing Company ( http://www.internetmarketingcompany.biz ) Reveals Results of the Poll, "In Your Opinion, What is the Best Link Building Strategy to Get a High Page Rank Website?" on the FacebookÂ® Platform (PRWeb February 07, 2012) Read the full story at http://www.prweb.com/releases/seoservices/internetmarketingconsult/prweb9175836.htm

Audience Management and Internet Marketing
From March 22 to 23, 2012, the annual eTarget conference is taking place in Moscow. It is the premier event in Russia where businesses interested in online marketing and brand management can meet brand marketers and proven practitioners, learn and get inspired from detailed case studies.

Kerry Finch Releases 3rd Edition Of Free Glossary Of Internet Marketing Of Terms
First published in 2009, the free glossary of internet marketing terms â€˜What the @%!* Does THAT Mean?â€™ has been downloaded by thousands of IMers who want to stay in the loop with current terminology. Its creator, Kerry Finch, has just released the 2012 edition.Queensland, Australia (PRWEB) January 31, 2012 Kerry Finch has just released the third, and still free, edition of her popular glossary ...

SearchMarketMe Providing Free Class From Its Online Training Portal for Prospective Internet Marketing Business Agency ...
During the month of February, SearchMarketMe is providing free access for investigators of its internet marketing business opportunity to the first class in the Agency Owner Training Portal. The first class, "MGMT 101: The Money U," describes the proper application of the unique business model, The Money U, which helps SMM Agency Owners to succeed where other single operator businesses may fail ...

Paton Internet Marketing Recognized by Constant Contactâ€™s Corporate Office
As a Pillar Trustee and a proven leader in the community, Todd Paton and Constant Contact have brought highly successful outcomes to Paton Marketing Clients. Paton Marketing was recently recognized by Constant Contact as an exemplary business partner. Paton Internet Marketing is a progressive leader in the field of Search Engine Optimization, Website Development, and [...]

Blizzard Reservation Engine Expands Reach With NEW Escapia API
Blizzard Internet Marketing, Inc., developers of the Blizzard Reservation Engine (BRE), are proud to unveil a newly developed website for The Vacation Company of Hilton Head Island. The website features a booking engine with real-time integration with Escapia, a popular property management software used by vacation rental managers.Glenwood Springs, Colorado (PRWEB) February 07, 2012 The Colorado ...