Delivering Your Email Newsletter

Download eBooks and Software

Ipad Video Lessons - Big Seller!
38 Million Ipads Sold... With No Ipad Instructions! That's Where You & I Come In. Works With Ipad & Ipad 2. Get Your Ipad Video Lessons Affiliate Tools... Http://ipadvideolessons.com/affiliate

100% Commissions - $8.67 Epc - Quick Click Commissions
Make Money From Your Facebook Account - No Websites, No Cost, No Fuss... $8.67 Epc -- Affiliates: 100% Commissions On All Products -- Competition Details: Http://quick-click-commissions.com/affiliates

Surveyspaid.com
New Design Is Getting *insane* Conversions (4%+)! If You Promote Surveys, You Need To Give Our Site A Try- We Promise You Will Be Happy! We Use Geotargeting And Downsells. Converts Great With International Traffic. Email Followups With Your CB Id!

Proflightsimulator #1 Flight Sim Game ($66.50 Per Month! +$7 Bonus
We Are The #1 Flight Simulator Game On CB For A Reason! Insane Conversions Of 14.6% + *recurring* Monthly Comms Of $66.50 Per Order + $97 Upsell. We *crush* Our Competitors! Get Your Tools At: Http://www.proflightsimulator.com/aff

Rocket Spanish! *new* Higher Payout!
The No. 1 'learn Spanish' Product In CB For 5 Years! Cutting Edge Product! High Conversions! Earn Up To $150 Per Sale! See Http://www.rocketlanguages.com/affiliates/ Email Marketing@rocketlanguages.com Or Call 1-800-798-8318.

Articles Index >> Email Marketing

Delivering Your Email Newsletter

by Robert F. Abbott

After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there’s usually only one method of widespread distribution: the post office.

Fortunately, though, publishers of email newsletters have several choices. Let’s now work our way through this small jungle, and try to remember that although these choices force us to do extra research, they also give us many more options than we have with printed newsletters.

The first choice is between manual and automated mail management. The manual approach is how many, if not most, email newsletters get started. And, it’s a good system as long as the mailing list remains small, say something less than 100 or 200 names (depending on how efficient you are at managing your email program). You can do this with an email program like Outlook Express or Eudora.

But, if your list is growing, you’ll soon grow impatient with the amount of time it takes to manually add and remove subscribers, as well as to send the newsletter. For example, you might need to divide your list into parts, and send out a series of mailings rather than just one, to keep the size down.

That’s when it’s time to check out the automated approach, using mailing list managers. These programs and services come in several forms. By the way -- and you’ll need to know this when you go looking for an automated service -- the difference between an announcement list and a discussion list.

An announcement list is essentially one way, which takes in most regular newsletters, or ezines. You are the only person allowed to send a message to the people who have subscribed. You’re also probably the only person who knows the email addresses of the subscribers.

However, if you want to make it interactive, with recipients allowed to post contributions, as well as receive them, then you need a discussion list. For most of us, though, an announcement list is the best starting point for a newsletter.

Now, if you have chosen to automate, you need to decide whether you want to do it yourself, or have someone else do it for you. If you plan to do it yourself, then you need a dedicated mailing list program. A couple of well-known providers are Dada Mail and MailLoop. To find other mailing programs, enter the phrase “mailing software” (with or without the quotation marks) in a search engine.

Of course, it’s much easier to have someone else do the mailing for you, and that’s where we’re going next, since few of us have the expertise or time to do it ourselves.

Full service providers take care of all, or almost all the work for you. You fill in a few forms, make a few choices, and then they take over and do the rest. Those duties include adding and removing names, sending the mail, and handling mail that can’t be delivered (expect as many as 5% of messages to ‘bounce’ back after each mailing, once your list begins to grow).

So, if you’ve decided to use a full service provider, you next have to decide whether to use a free service or pay-for-service provider. Again, free generally works well when your list is small, and grows more problematic as the number of subscribers increases.

Free services offer many of the same services as the commercial services, but don’t charge a fee. The catch? They place an ad in your e-mail newsletter. If you sell advertising the free service takes away a revenue spot. Or they restrict the number of subscribers or the number of mailouts. Services I’ve used include Topica, MailerMailer, and at the moment, I use ResponseBot. Again, you can find other services by using a search engine or directory.

One of the great advantages of using free services is the opportunity to try out different services before making a commitment. Test drive each one for a few issues to find out whether or not you like it, then make your choice.

Summing up, finding your way through the delivery choices can be a big job. But, be grateful for the choices, and use free versions to find out which works best for you.

Robert F. Abbott, the author of A Manager’s Guide to Newsletters: Communicating for Results, writes and publishes Abbott’s Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: http://www.communication-newsletter.com/ic.html

About the Author

News on Internet Marketing

Cyberset Distinguishes Itself from Other Internet Marketing Companies with Its Dedication to Personalized Service
LOS ANGELES, Feb. 3, 2012 /PRNewswire/ --Â As the private sector aims to further exploit the many benefits of e-commerce, more businesses are seeking high-quality Internet marketing services. For comprehensive ...

Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"Los Angeles, CA (PRWEB) February 04, 2012 Internet Marketing Company, a search engine marketing company, announced today the results of the poll , "Which Link Building Strategy Works Best For You?" on the FacebookÂ® platform. ...

People Polled on "What is the Best Link Building Strategy to Get a High Page Rank Website?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "In Your Opinion, What is the Best Link Building Strategy to Get a High Page Rank Website?" on the FacebookÂ® PlatformLos Angeles, CA (PRWEB) February 07, 2012 Internet Marketing Company, a company that provides seo services, announced today the results of the poll, "In Your Opinion, What is the ...

SearchMarketMe, Internet Marketing Agency Owner Network Embrace "Tipping Point" as Internet Marketing Expenditures ...
SearchMarketMe and its network of 100+ independent Internet Marketing Agency Owners celebrated news this week that internet marketing expenditures have reached the "tipping point" versus print media, as total internet marketing services expenditures are expected to eclipse print media spending by several billion dollars in the USA, in 2012. Internet marketing expenditures will now trail only ...

Internet Marketing Expert Cheryl Heppard Teaches Strategies to Attract Clients and Increase Profits
Host of Get Busy With Clients to lead monthly group coaching call for members on how to implement a strategic marketing plan that attracts clients and increases revenue.West Bloomfield, MI (PRWEB) February 08, 2012 Cheryl Heppard, business and marketing coach, will be leading a group coaching call for holistic practitioners, healing professionals, coaches and solopreneurs for members of her Get ...

Audience Management and Internet Marketing
From March 22 to 23, 2012, the annual eTarget conference is taking place in Moscow. It is the premier event in Russia where businesses interested in online marketing and brand management can meet brand marketers and proven practitioners, learn and get inspired from detailed case studies.

An Internet Marketing Company With a Big Heart
Web Marketing Pros is Donating Internet Marketing Services to Outreach International(PRWEB) February 02, 2012 Jacksonville Beach, Florida based Web Marketing Pros is donating Internet marketing services to Outreach International, an organization which provides long-term investments to generate growth in marginalized regions and countries.â€œWe will be giving Outreach International free Internet ...

PLR Internet Marketing Invites Bloggers To Contribute
Warren Wooden from PLR Internet Marketing is opening his online doors to fellow bloggers, and online marketers in the form of guest post submissions. Guest posting has long been seen as one of the more powerful forms of link building, and traffic generation techniques available to the part-time, and professional blogger alike, and yet are still being underused by both groups. ...

SearchMarketMe Providing Free Class From Its Online Training Portal for Prospective Internet Marketing Business Agency ...
During the month of February, SearchMarketMe is providing free access for investigators of its internet marketing business opportunity to the first class in the Agency Owner Training Portal. The first class, "MGMT 101: The Money U," describes the proper application of the unique business model, The Money U, which helps SMM Agency Owners to succeed where other single operator businesses may fail ...

Paton Internet Marketing Recognized by Constant Contactâ€™s Corporate Office
As a Pillar Trustee and a proven leader in the community, Todd Paton and Constant Contact have brought highly successful outcomes to Paton Marketing Clients. Paton Marketing was recently recognized by Constant Contact as an exemplary business partner. Paton Internet Marketing is a progressive leader in the field of Search Engine Optimization, Website Development, and [...]