6 Strong Reasons Why RSS Beats Email Marketing

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Articles Index >> Email Marketing

6 Strong Reasons Why RSS Beats Email Marketing

by Mustafa Khundmiri

A brand new marketing tool predicted to replace email is
currently sweeping the World Wide Web like a storm.

The Internet is experiencing the so-called “orange” revolution
and there’s no stopping to it. The online marketing world is
rigorously seen chanting a 3-letter mantra, R-S-S.

Yes, RSS is here and it’s got substance, material, style,
sophistication…

In a word, it’s got the ‘X’ factor.

RSS, which stands for “Really Simple Syndication”, is the newest
and the fastest growing technology online. Many publishers,
webmasters and marketers are adopting RSS. It has helped spam go
down to a great extent and made bulk messages a thing of past.

No wonder spammers are shaking in their boots all over the web!

Here are 6 strong reasons why RSS beats email marketing to the
core:

1. Kiss Spam Filters Goodbye - RSS can help you distribute your
content directly to your subscribers, without any spam filters
interfering. Your messages will never get blacklisted and
blocked and will always be delivered promptly, unless and until
your subscribers choose to end the relationship themselves.

2. Subscribing Is Easy - Your subscribers don't have to worry
about giving out any of their personal details to subscribe and
read your RSS feeds. All they need to do is, add your feed to
their online or desktop RSS reader and that’s it. They are ready
to receive and read content from you without any hassles.

3. Un-subscribing Is Easier - Removing your subscriber’s email
from your email list automatically has it’s own share of
problems, and it doesn’t work all the time. However, when you
talk about RSS, it’s easy for your subscribers to unsubscribe
from your publication. They can stop receiving
messages from you any time by simply deleting your feed from
their RSS reader. Simple as that!

4. Get Your Message Out In An Instant - Whenever you have
something new to publish, all you have to do is update your
already published feed and your message gets updated everywhere
it’s subscribed. No more worrying if your subscribers got your
message or not.

5. Never Get Accused of Spam - It’s very easy to get accused of
sending unsolicited mail nowadays since people forget they even
gave you their email address. RSS solves this problem
completely, as the messages which you send out, will appear
directly in your subscribers RSS reader. So the question of
contacting them illegally does not even arise.

6. Build Long Lasting Relationships - Not only RSS builds a
strong relationship with your existing subscribers but also
helps in attracting new potent subscribers who are interested in
what you offer. People who subscribe to your feed want to
receive content from you and hence, can be regarded as
subscribers you can count on.

RSS can work like a charm for your business and help you gain
thousands of quality subscribers and leads within a few weeks…

You just have to become a part of the orange revolution!

About the Author

Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com
- A Free online service, which helps anyone, create, edit, publish
and track RSS feeds online. Sign Up for your FREE account on his
site and start publishing your own RSS feeds!

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