Wartime Hiring: 5 Steps to Attract Top Talent

Download eBooks and Software

Satellitedirect - Highest Converting Tv To PC Product
Don't Have A Website? Create A Money Making Website In Just Minutes For Free With Our Brand New Tool: Http://professionalcash.com/webtool

The World's #1 Lottery System For Lotto.
Ken Silver's Multi-million Silver Lotto System! 1 Minute Setup, Winning 9 Out Of Every 10 Games Since 1991. Affiliate Commission Now 75%! Earn Up To $243/sale. Low Refunds. Visit: www.lottoaffiliatecenter.com

Paleo Recipe Book - Brand New Paleo Cookbook
Brand New Paleo Diet Cookbook With Over 370 Recipes. Pays 70% Commission On This High-quality, Easy To Sell Product. Get Banners And Promotional Material At Http://paleorecipebook.com/affiliates.html

Human Anatomy & Physiology Study Course (75% Comms
Converts At 9%! *hot Seller* Strong Niche & Few Affiliates To Compete With! Target Students, Educators, Practitioners, Trainers, Nurses, Paramedics All At One Site! Affiliates - Start Making Money With This Niche Now!

Surveyspaid.com
New Design Is Getting *insane* Conversions (4%+)! If You Promote Surveys, You Need To Give Our Site A Try- We Promise You Will Be Happy! We Use Geotargeting And Downsells. Converts Great With International Traffic. Email Followups With Your CB Id!

Articles Index >> Business

Wartime Hiring: 5 Steps to Attract Top Talent

by Mike Nacke

A recent report, titled "The War for Talent" stated that over the next 20 years, employee talent will be what differentiates successful companies from those going bust. The late 90’s gave us a glimpse of the talent war, but was nothing compared to what’s ahead. Here are five ways to bulletproof your company before the battle begins.

Practice What You Preach

Recent studies of America’s largest companies show that a strong reputation for moral and ethical conduct performed better financially in terms of their returns on investment and equity, and their sales and profit growth. How do you begin applying this in your company? At PrideStaff, every time an employee is hired, the owner takes them into his office and goes over the 10 standards of ethical conduct that the company was founded on. We also review these standards several times a year to encourage their daily application in the company.

Why is it so important to employees that they work for a company with strong ethics and values? Because your personal identity is strongly tied to your corporation. People often make assumptions about others based upon where they work. I know it sounds shallow, but what’s the first question you’re often asked after meeting someone? “So…what do you do?” Employees want to be proud when they answer that question.

Make Every Employee a Cheerleader

Employees are the first direct contact between a corporation and its customers. They are also the single most important source of word-of-mouth advertising that attracts other talented employees.

So how do you start making cheerleaders? You can start by buying everyone pom-poms. I’m not kidding! You need to make your company a fun place to work, a place that encourages employees to build relationships. An employee is much more likely to look forward to coming to work if they have a best friend there. I recommend you check out the motivational program called FISH!, based on the world famous Pike Place fish market in Seattle. It provides a step by step guide to building an amazing corporate culture.

Create and Convey a Strong Corporate Vision

Ultimately, your vision tells your employees and the rest of the world what you do and why you’re doing it. But just hanging up a poster with your corporate vision isn’t enough to build your brand as an employer of choice. Your vision should weave through every employee interaction. From your newsletter to your new hire orientation, your vision should serve as a constant reminder of where you’re going and provide the motivation to get you there.

I think it’s important to point out the difference between a vision and a mission statement. Your vision should provide a higher calling to a greater good while your mission statement should provide a framework for your existence in relation to your clients. The former speaks to the heart while the latter speaks to the mind. Your vision answers the question, “what really matters in this world ” and your mission statement answers the question, “what really matters in my clients world.”

Build Partnerships with Other Companies with Great Brands

In every industry, you can point to one or two companies that stand out from the rest of the crowd in terms of their reputation. Your goal is to find those companies with excellent reputations, who don’t compete with your company, and develop strategic alliances with those companies. Online, this strategy is known as affiliate marketing. I’ve heard other companies calling it a formal referral network. Whatever you call your partnerships with other companies, make sure you leverage those relationships with non-competing businesses that sell to your demographic.

There’s a saying that goes, “Birds of the same feather flock together.” When two or more corporations enter into a partnership or work together; their reputations may be attributed to each other. Keep this in mind as your think about other businesses to form partnerships with.

Become World Famous

Becoming world famous should be one of your major objectives in your long term business strategy. Why? Because building a business that draws the best of the best requires a brand that is known around the globe. How many people do you know that want to work at Microsoft just because it’s Microsoft? Building a world famous brand should be your ultimate goal in the visibility of your business. How do you get world famous? You start working on it today. Remember, the journey of a thousand miles begins with a single step.

About the Author

Mike Nacke is a speaker, author, and consultant to business owners, managers, and recruiters. He has helped companies save millions of dollars by developing unique hiring processes that turn hiring into a measurable science. His clients range from fortune 500 companies to small businesses. Visit www.mikenacke.com for more information on reducing labor costs and increasing workforce productivity.

News on Internet Marketing

Cyberset Distinguishes Itself from Other Internet Marketing Companies with Its Dedication to Personalized Service
LOS ANGELES, Feb. 3, 2012 /PRNewswire/ --Â As the private sector aims to further exploit the many benefits of e-commerce, more businesses are seeking high-quality Internet marketing services. For comprehensive ...

Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"Los Angeles, CA (PRWEB) February 04, 2012 Internet Marketing Company, a search engine marketing company, announced today the results of the poll , "Which Link Building Strategy Works Best For You?" on the FacebookÂ® platform. ...

Internet Marketing Expert Cheryl Heppard Teaches Strategies to Attract Clients and Increase Profits
Host of Get Busy With Clients to lead monthly group coaching call for members on how to implement a strategic marketing plan that attracts clients and increases revenue.West Bloomfield, MI (PRWEB) February 08, 2012 Cheryl Heppard, business and marketing coach, will be leading a group coaching call for holistic practitioners, healing professionals, coaches and solopreneurs for members of her Get ...

An Internet Marketing Company With a Big Heart
Web Marketing Pros is Donating Internet Marketing Services to Outreach International(PRWEB) February 02, 2012 Jacksonville Beach, Florida based Web Marketing Pros is donating Internet marketing services to Outreach International, an organization which provides long-term investments to generate growth in marginalized regions and countries.â€œWe will be giving Outreach International free Internet ...

People Polled on "What is the Best Link Building Strategy to Get a High Page Rank Website?"
Internet Marketing Company ( http://www.internetmarketingcompany.biz ) Reveals Results of the Poll, "In Your Opinion, What is the Best Link Building Strategy to Get a High Page Rank Website?" on the FacebookÂ® Platform (PRWeb February 07, 2012) Read the full story at http://www.prweb.com/releases/seoservices/internetmarketingconsult/prweb9175836.htm

Audience Management and Internet Marketing
From March 22 to 23, 2012, the annual eTarget conference is taking place in Moscow. It is the premier event in Russia where businesses interested in online marketing and brand management can meet brand marketers and proven practitioners, learn and get inspired from detailed case studies.

Kerry Finch Releases 3rd Edition Of Free Glossary Of Internet Marketing Of Terms
First published in 2009, the free glossary of internet marketing terms â€˜What the @%!* Does THAT Mean?â€™ has been downloaded by thousands of IMers who want to stay in the loop with current terminology. Its creator, Kerry Finch, has just released the 2012 edition.Queensland, Australia (PRWEB) January 31, 2012 Kerry Finch has just released the third, and still free, edition of her popular glossary ...

SearchMarketMe Providing Free Class From Its Online Training Portal for Prospective Internet Marketing Business Agency ...
During the month of February, SearchMarketMe is providing free access for investigators of its internet marketing business opportunity to the first class in the Agency Owner Training Portal. The first class, "MGMT 101: The Money U," describes the proper application of the unique business model, The Money U, which helps SMM Agency Owners to succeed where other single operator businesses may fail ...

Paton Internet Marketing Recognized by Constant Contactâ€™s Corporate Office
As a Pillar Trustee and a proven leader in the community, Todd Paton and Constant Contact have brought highly successful outcomes to Paton Marketing Clients. Paton Marketing was recently recognized by Constant Contact as an exemplary business partner. Paton Internet Marketing is a progressive leader in the field of Search Engine Optimization, Website Development, and [...]

Blizzard Reservation Engine Expands Reach With NEW Escapia API
Blizzard Internet Marketing, Inc., developers of the Blizzard Reservation Engine (BRE), are proud to unveil a newly developed website for The Vacation Company of Hilton Head Island. The website features a booking engine with real-time integration with Escapia, a popular property management software used by vacation rental managers.Glenwood Springs, Colorado (PRWEB) February 07, 2012 The Colorado ...