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Articles Index >> Advertising

Advertising

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The Beginners Guide to Writing Classified Ads
One of the best ways to get your business noticed is throughclassified ads. These are the short, simple, ads you see on theback pages of newsletters and between the articles in ezines.They are usually cheap, sometimes even free, and easilyaccessible. By Keegan Michaels

The Classified Challenge: Sell Within Seconds
Classified advertising is a marketing method that's hundreds ofyears old. In the last digital decade online classifiedadvertising has exploded. You can reach millions of readerswithin seconds after creating and posting an ad. By Lisa Lake

10 Killer Ways To Make Your Ad Sell!
1. Use plenty of examples in your ad copy. This willallow your whole target audience to understand yourpitch completely. By Larry Dotson

10 Hypnotic-Like Sentences That Sell Like Crazy!
Tell your readers what they are probably thinking,feeling or doing as they read your ad copy. Thisstrategy will usually trigger their own subconsciousmind to bring out these feelings or actions. By Larry Dotson

3 HOT WAYS TO CRANK UP YOUR SALES!
1) QUICK FOLLOW-UPS By Larry Dotson

3 INTERLOCKING SALES INTENSIFIERS!
1) FLEXIBLE OFFERS By Larry Dotson

Which Works Better: Subliminal Advertising or Hypnotic Writing?
James Vicary, an advertising expert, went into a 1950smovie theater to test his devious new tool for persuadingothers. By Joe Vitale

10 Ways To Sell Your Ad Space Like Crazy!
1. Give your customers a discount when they spendover a certain dollar amount for ad space. You canalso apply this tip to the amount of ads they buy. By Larry Dotson

Tag, You're It !
Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the wordsused to refer to them, they are perhaps the most importantpart of your promotional writing. By Larry Johnson

How To Write Better Ads That Pull More Response
You've got approximately 0.5 seconds to get someone'sattention with a classified ad. By Joe Bingham

Why You NEED to Establish Your OWN List of Contacts
You can buy advertising in multiple ezines, or on multiple sites,and reach a lot of people, right? By Joe Bingham

How to lure 'em in with this powerful headline...
The most successful advertising copy writers will often tell you the headline is the most important part of the ad. If the headline doesn't grab your attention, why would you waste precious time reading the ad? And if you don't read the ad copy, how could you be expected to buy the product? By Joe Chapuis

Economical Use of Banner Ads On Your Web Site!
Ever go to a site and there were a dozen or so banners and ittook forever for the page to load? If you are selling your ownproduct or service or selling for affiliate programs that youbelong to, you probably have banner ads available. By Joe Reinbold

Beyond Scientific Advertising
Scientific Advertising. Sounds so professional. Maybe I canbe another Einstein. By John Colanzi

The Hypnotic Power of Repetition
In the movie, "Good Will Hunting," the counselor, played byRobin Williams, lovingly confronts the disturbed young man inhis office with the phrase, "It's not your fault." By Joe Vitale

Ego-less Selling: The Greatest Advertising Secret Ever Revealed!
Recently I sat on a plane from Phoenix to Austin. I decided tokill some of the two hour flight by flipping through the onlinemagazines and catalog. You've seen them. They are always stuffedin the pocket right before your knees. By Joe Vitale

How To Build A Solid Income With Classified Ads!
The classified ad is the most powerful marketing tool for the new marketer. Even seasoned marketers have kept the classified ad as the backbone of their lead generatingsystem. By John Colanzi

How and Where to Advertise Your Small Business Online
OK, I'll admit it, I'm a bit of a cheapskate when it comesto marketing. I let my free ebooks, articles and newsletterdo most of my marketing work. By Jim Daniels

EVALUATE PR INFLUENCE BY CRUNCHING A FEW NUMBERS
Everybody wants to see tangible results when they invest their hard-earned cash. But when it comes to public relations, we are dealing with ideas and persuasion rather than nuts and bolts. By Clive Camm

STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loaded 30,000 times by Internet users. By Alyn Edwards

Is Internet Classified Advertising Dead?
As little as two years ago, classified advertising on the internetwas HOT! Believe it or not, up until then I had generatedthousands of dollars in affiliate program sales utilizing freeinternet classifieds and services known as Free For All (FFA)Links pages. By Erik A. Olsen

Banner Ads Don't Work, But Non-Banners Do!
Make your banner look like text on a page. This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average. Why is that? It's because we have learned to ignore advertising. By Ernie West

YOU GET WHAT YOU PAY FOR, BUT DON'T OVER PAY!
The Internet has created the most exciting new waysto obtain information the world has ever seen. By Harry Picket

THOUGHTS ON CREATING A POSITIVE BRAND IMAGE
For any business to become truly successful, it needsto create positive brand recognition for its product. By Steven Presar

Banners that get clicked
People always want to know how we create banners that consistently get goodclick through ratios - or more accurately why the banner that they created,isn't bringing in the hits - so we decided to create this primer. By Jamey Causey

What Frogs And Soap Can Do For Your Business!
Ideas, ideas, ideas - the lifeblood of any business. Stay in one position too long and you are dead! Today's market place requires constant change, new angles, different products, fresh presentations, original advertising slogans. In short it requires business creativity. By Mike Jones

Soooo many advertising methods... So little time!
The Internet seems to scream "Use me"! It is the perfect medium for advertisers in just about any field. By Sheila Garghill

Mama, I Ain't Spending Another Dime!
I remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions. By Gauher Chaudhry

Scientific Advertising Will Help Turn Gambles Into Profits
Scientific Advertising Will Help Turn Gambles Into Profits Copyright © 2000 Gauher Chaudhry, All Rights Reserved. By Gauher Chaudhry

FREE AD SWAPPING WORKS!
Recently, I asked Jim Daniels why he had no informationabout Ad Swapping at his new site. He said he did not havemuch experience with it and asked if I would like to writean article since I have had some very good results with it. By Ginny Grein

The Secret Methods of Tracking Your Advertising
When you are placing ads in ezines or posting to newsgroups or leaving your sig fileanywhere, you should be tracking the effectiveness of your efforts. People have beentracking their advertising efforts since the beginning of direct marketing. By Marc Goldman

The Biggest Promotion Mistake
Whether you run an online or off-line mail order businessone thing all businesses need are customers. By Gordon King

4 STEP FORMULA FOR HIGH PROFIT CLASSIFIED ADS!
Ready to see your online advertising efforts explode?Here’s my 4 secrets to writing high profit classifiedsthat bring me a huge return on investment. By Grady Smith

Two New Advertising Options
Paid-placement search engine listings, like those at Goto.com,are great for effective, targeted and low-cost traffic for yourwebsite. That's why so many people are using them, driving upprices of even obscure terms in bidding. By Dan Grossman

Are You Using Ezine Classified Ads?
If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. By David McKenzie

It's almost too good to be true
As if you thought it could'nt get any better than Direct MailAdvertising. Along came "solo ads", or "exclusive ad mailings".Your ad alone, by itself, sent to all those recipients. By Dennis Williams II

Some Advertising Is Doomed To Fail - Find Out Why
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale. By Diane Hughes

Improve Your Ad. Here's How.
Wanna improve profits? Need to make more money? The first stepis to find more people who are interested in what you sell. By Ron Sathoff and Kevin Nunley

What Do I Need A Media Kit For?
If you've ever wandered around a company's web page in search foran address to send a press release or article off to, chances areyou've stumbled across the elusive Media Kit link. "What's amedia kit?" you might ask. Good question. By Ana Ventura

Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every day,but I don't read it for the articles. It is a PulitzerPrize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for theadvertisements because there is a lot to learn from them. By Craig Valine

"WHO ARE YOU AND WHY SHOULD I CARE?"
I recently dialed a wrong telephone number and heard the following recorded message: By Bob Leduc

HOW TO INCREASE THE RESPONSE YOU GET FROM YOUR LEAD GENERATING ADS
I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. By Bob Leduc

Are You Maximizing Your Pay-Per-Click Returns?
Pay-per-click keyword advertising has become immensely popular asit enable advertisers to have better control over their budget. By Chee Wee

Don't Blame the Messenger
I recently had a call from a fellow in Scotland and taking intoaccount the time difference, it was about 2PM there. He calledto complain that the ad he placed with us two weeks ago, hadn'tproduced any leads. While he was venting, I looked up the ad hehad submitted. By Bob Osgoodby

Great Copy Brings Sales
If you have great copy for your ads, you are most likely doing arespectable amount of business on the web. All great copy hascertain things in common. By Bob Osgoodby

Test, Test and Re-test
We could all take a lesson from children. As they are growingup, and learning right from wrong, they are constantly testing tosee what they can do, and what is not acceptable. By Bob Osgoodby

Doesn't Have A Clue
This is a real life story, so bear with me as I give somebackground information. By Bob Osgoodby


One of the Few
Much of the advertising you see on the web is of the "here today,gone tomorrow" genre. Some think they can throw up a web site orjoin an affiliate program, and they will have to buy awheelbarrow to carry the $20 bills in from their mailbox. Wellfolks, that "ain't" the case. By Bob Osgoodby

"Geek Speak"
In the dictionary, a Geek is defined as "A carnival performerwhose act usually consists of biting the head off a live chickenor snake". Today however, it has taken on the additional meaningof someone who doesn't fit the norm, and usually refers tosomeone highly knowledgeable in computers. By Bob Osgoodby

Automatic Ad Submission
Did you know there is software available which will allow you toautomatically submit your ads to web sites that accept free ads,and to newsletters that do likewise? This software will submitany number of ads you wish, in any frequency you desire. By Bob Osgoodby

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