ClickMoney.org Articles Pages

Links

3 Things Every Yellow Pages Advertiser Must Know

Download eBooks and Software

The World's #1 Lottery System For Lotto.
Ken Silver's Multi-million Silver Lotto System! 1 Minute Setup, Winning 9 Out Of Every 10 Games Since 1991. Affiliate Commission Now 75%! Earn Up To $243/sale. Low Refunds. Visit: www.lottoaffiliatecenter.com

Truth About Abs: New Vids = Massive Conversion Boost
January = Insane Sales. New Mens Vid: 313% Increased Conversions! New Womens Vid Up 54%. Avg Conv Boost On All Traffic Is More Than Double! For Tips To Get 3-cent Clicks (not Google), Seo, Facebook, & More Go: Http://truthaboutabs.com/affiliate-info.html

Peoplesearchaffiliates.com: #1 For Over 2 Years
Make Money Today! Most Lucrative People Search Products On CB For 2+ Years In Reverse Phone - Email Search - Vital Records - Family History. All New Aff Area W/ppc Landing Pages, Keyword Lists, Seo Tools, & More At www.peoplesearchaffiliates.com

The Lotto Black Book
This Radical Approach To An Online Sales Letter Converts In The 3-5%... We've Never Seen Something Like This Since The Early Days Of 2004-2005 And I'm Sure You Haven't Either... We Convert More Than Our Competition And We Pay Out More... Try It!

Commission Breakthrough - Highest Epc - 75% Commissions
Win A Bentley Gt! $1000 In Cash Every 24 Hours! Affiliates Are Seeing Their Highest Epc Ever. Up To $9.23 Per Click! This Is The Launch Of The Year. We're Already Breaking Records. Join Us Now: Http://www.commissionbreakthrough.com/jv

Articles Index >> Advertising

3 Things Every Yellow Pages Advertiser Must Know

by Alan Saltz

Most business owners know that Yellow Pages advertising has an incredible amount of potential... but they don’t know how to take full advantage of it.

Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Pages advertising that so many businesses fail to recognize… but once they do, they find themselves "on top of" a medium with an incredible amount of business generating power.

It's a medium, that handled correctly, will generate new business month after month like clockwork.

That said... let's try to understand it a bit better, shall we?

1. Common Yellow Pages advertising mistakes are simple to fix.

Very simple.

You don't have to be a graphic designer or marketing expert to drastically improve your ad either - you just need to know your customers.

You see, most Yellow Page ads make the very same mistakes... year after year... directory after directory... category after category.

Some of the ads I see from professional design firms are riddled with the same mistakes too... the ad only looks nicer.

That won't cut it in the Yellow Pages.

While a professionally designed ad can certainly help grab attention, there is no substitute for ad content (read: words) if your goal is to generate a phone call. When it comes to Yellow Pages advertising, that's all that really matters. (The Yellow Pages should have nothing to do with building your “image”.)

By learning what makes a good headline, good body copy, and how to develop a strong offer, your Yellow Pages ad will run circles around an ad that just "looks great," but makes the same mistakes most others are making.

An example? Using your name and logo as the headline. It's disastrous and yet more advertisers do it than not. No one cares what you call yourself until they've decided to pick up the phone and actually call you.

Think about it…

Someone turns to the Yellow Pages because they don’t have an optometrist in mind. They don’t know who to call. Rather, they’re looking to see what options are available, and what one company offers over another.

Your company name will never be a factor.

So if your name and logo is at the top of your ad... it it's big and bold and takes up space... if it takes the place of an attention grabbing, hard-hitting headline... you're wasting your ad’s most valuable “real estate.”

Of course, like most common mistakes, it's a pretty easy to fix.

You just need to know what makes a good headline. A good headline is something that’s impossible to miss, and engaging enough to draw the reader into the rest of the ad.

Continuing with the optometrist example, look in your local Yellow Pages to see what headlines (if any) your competitors have chosen and imagine having one of the following at the top of your ad.

•3 Things You Need to Know Before You Call An Optometrist!

That’s attention grabbing, compelling, and nearly impossible to NOT read further.

•“I Was So Surprised by How Gentle and Pleasant
The Care Is At Optimal Optics. Everything is Explained
So I Feel 100% Comfortable With My Care.”

An honest testimonial from a satisfied client is FAR more credible than your ad saying “We’re Gentle” or anything of the sort. And again, your readers will be compelled to read more.

2. Most Yellow Page ads are developed by the directory publisher.

That's right - the directory itself develops most of the ads you see. What happens if they design your ad and 4 of your competitors' ads? Can you expect your Yellow Page ad to receive more time and attention than another? Can you expect it to be any better, or stand out more?

When it comes to Yellow Pages advertising, those that know how to set themselves apart from the pack fare well. Differentiation is the name of the game. Good design might look professional, but it never stops a prospect in his tracks.

Good ad copy on the other hand, grabs attention like a magnet and doesn't let it go.

Don't just hand the reins to someone else and let them develop your ad for you. Learn what it takes to generate response and play a role in developing that winning ad for your business.

Because no one knows what makes your customers "tick" like you do.

3. Yellow Pages Advertising is different from just about EVERY other medium you use.

You might want to re-read that.

Yellow Pages advertising is different because people see your ad when they are ready to buy.

A newspaper ad? That's a distraction. People are reading to get the news. TV spots? Again, commercials disrupt the intended activity.

The Yellow Pages is virtually the only place people turn to read ads!

And yet, almost every Yellow Pages ad I see takes the approach: "This is who I am and this is what I offer." The ad content is little more than a company name and logo, and what I refer to as a “laundry list” of products or services offered.

Guess what? This is a huge mistake!

They know what you offer. They're looking at your ad because their eye hurts and they know a professional should take a look at it. Focus on "why, with all of these options, they should choose you!"

Your prospects are a skeptical bunch. Make contacting you and giving your business “a shot,” a risk-free, value-filled, proposition for them. Tell them about the policies you hold yourself to that will make their lives easier. Tell them what you do (or how you do something) that your competitors do not – or - that they forget to mention in their ad.

Done correctly, this will give any business a tremendous edge over the competition. Care to learn a little more?

About the Author

-----------
Alan Saltz is the foremost expert on effective Yellow Pages Advertising content. He teaches advertisers how to boost their response and return on investment using simple, but extremely powerful techniques. For unbiased Yellow Pages Advertising advice and "tricks" that any business owner can implement, visit: http://www.YellowPagesProfit.com.

News on Internet Marketing

Cyberset Distinguishes Itself from Other Internet Marketing Companies with Its Dedication to Personalized Service
LOS ANGELES, Feb. 3, 2012 /PRNewswire/ --Â As the private sector aims to further exploit the many benefits of e-commerce, more businesses are seeking high-quality Internet marketing services. For comprehensive ...

Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
Internet Marketing Company (http://www.internetmarketingcompany.biz) Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"Los Angeles, CA (PRWEB) February 04, 2012 Internet Marketing Company, a search engine marketing company, announced today the results of the poll , "Which Link Building Strategy Works Best For You?" on the FacebookÂ® platform. ...

Internet Marketing Expert Cheryl Heppard Teaches Strategies to Attract Clients and Increase Profits
Host of Get Busy With Clients to lead monthly group coaching call for members on how to implement a strategic marketing plan that attracts clients and increases revenue.West Bloomfield, MI (PRWEB) February 08, 2012 Cheryl Heppard, business and marketing coach, will be leading a group coaching call for holistic practitioners, healing professionals, coaches and solopreneurs for members of her Get ...

Internet Marketing Agency Command Partners Expands
Opens New Office, Announces New Services And Website (PRWeb February 09, 2012) Read the full story at http://www.prweb.com/releases/interactive-agency/command-partners-expands/prweb9180744.htm

People Polled on "What is the Best Link Building Strategy to Get a High Page Rank Website?"
Internet Marketing Company ( http://www.internetmarketingcompany.biz ) Reveals Results of the Poll, "In Your Opinion, What is the Best Link Building Strategy to Get a High Page Rank Website?" on the FacebookÂ® Platform (PRWeb February 07, 2012) Read the full story at http://www.prweb.com/releases/seoservices/internetmarketingconsult/prweb9175836.htm

An Internet Marketing Company With a Big Heart
Web Marketing Pros is Donating Internet Marketing Services to Outreach International(PRWEB) February 02, 2012 Jacksonville Beach, Florida based Web Marketing Pros is donating Internet marketing services to Outreach International, an organization which provides long-term investments to generate growth in marginalized regions and countries.â€œWe will be giving Outreach International free Internet ...

Audience Management and Internet Marketing
From March 22 to 23, 2012, the annual eTarget conference is taking place in Moscow. It is the premier event in Russia where businesses interested in online marketing and brand management can meet brand marketers and proven practitioners, learn and get inspired from detailed case studies.

Paton Internet Marketing Recognized by Constant Contactâ€™s Corporate Office
As a Pillar Trustee and a proven leader in the community, Todd Paton and Constant Contact have brought highly successful outcomes to Paton Marketing Clients. Paton Marketing was recently recognized by Constant Contact as an exemplary business partner. Paton Internet Marketing is a progressive leader in the field of Search Engine Optimization, Website Development, and [...]

Local Lighthouse Changes How Internet Marketing and SEO Companies Do Business With the Introduction of New Online Portal
The Orange County based Internet Marketing and SEO Company, Local Lighthouse, has announced the arrival of its new online portal, PARC, making it easier for clients to assess the performance of their site. Through PARC, Local Lighthouse hopes to make search engine marketing more accessible and easier to understand for small businesses across the country.Tustin, CA (PRWEB) February 02, 2012 Local ...

Blizzard Reservation Engine Expands Reach With NEW Escapia API
Blizzard Internet Marketing, Inc., developers of the Blizzard Reservation Engine (BRE), are proud to unveil a newly developed website for The Vacation Company of Hilton Head Island. The website features a booking engine with real-time integration with Escapia, a popular property management software used by vacation rental managers.Glenwood Springs, Colorado (PRWEB) February 07, 2012 The Colorado ...