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Articles Index >> Advertising
"No sales? Your web traffic is not the problem!"
by John Iacovakis
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There are thousands of web sites getting thousands of visits to their websites every week without making a sale! I can tell you the traffic is not the problem. Well maybe from some traffic providers out there. But, in most cases the web site itself is not able to convert web site visitors to customers. A visitor most likely will not take the time to find out what you’re offering. Especially since he was not looking for your website and your site popped up (or under). You better give him a reason to not close your pop under! Remember, you have only a few seconds to make people understand what you are offering before they close your web page. Some tips for a successful advertisement: - Start general, keep it short, and make your page fast loading.
- Use a lot of "white space" on your page.
- Make sure your company logo or name appears clearly in the ad. Sooner or later, your product or name will become known throughout the Internet.
- Do not list features but benefits.
- Have no more than 3-4 bullet points on your ad.
- Have only one specific offer.
- Does your ad look professional? If your page is poorly designed you will not succeed.
- Tell people what to do. Put a “click here” button on your ad. Believe it or not it makes a difference!
- Use a dark background. It contrasts most sites and grabs the attention of the visitor.
- Don't send people directly to a sales page. Use proven marketing strategies like free offers, free reports etc, to generate a lead: Most people will not buy anything on their first exposure to it. Your landing (or home) page should not be overwhelming and confusing for a new website visitor:
- If he has no idea why he is there or what to do next, he won't take time to figure it out.
- Offer something of value for free.
- Do not list features but benefits.
-Your web site should grab the attention of your visitors. Use headlines, bullets, bright colours etc.
- Does your web page look professional? If your web page is poorly designed you will not succeed at turning visitors into customers or subscribers.
- Make your page fast loading.
- If I have no enticement to sign up or to order, I’ll just read some stuff for a few seconds and leave.
- Have only one specific offer at your landing page.I have spent years running my own business and helping other businesses. It’s always the same little things that make the difference. Most small businesses on the Internet do not succeed because they do not know much about running a business online. Think about it. People go to school for years and companies have large marketing departments because marketing and advertising is not a simple task. Basically you have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work. About the Author
John Iacovakis is an Internet consultant and has over 10 years
of marketing experience. He is the owner of
CreativeNet Online Advertising
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